Irdeto, Samsung & SMIiT Power TransVision Over D2TV
Irdeto to provide Keys & Credentials and Conditional Access System in support of groundbreaking pay TV service that is integrated directly to the TV.
Irdeto today announced, in partnership with Samsung and SMiT, the launch of the first broadcast Direct-2-TV (D2TV) system for the Indonesian market that does not require a set-top box. With this innovative solution, Indonesian consumers can enjoy Transvision TV packages easily through the integration of Irdeto’s Keys & Credentials service and Conditional Access System (CAS) with SMiT’s USB Conditional Access Module (CAM) and a range of Samsung TVs that do not require IP connectivity.
Through this partnership, Transvision, one of Indonesia’s most innovative pay TV operators, can provide a unique experience for consumers – a STB-free pay TV service. Not only will it take up less space in a consumer’s home, it also provides a superior viewing experience that allows consumers to access both TV and USB CAM through a single remote control. Consumers can simply purchase one of the following Samsung TV models; 32J4120, 40J5120 and 48J5120 – to enjoy this service. Transvision is now offering special packages with favorable installment schemes to allow consumers to enjoy this innovative service.
“We are pleased to be working with partners like Irdeto, Samsung and SMiT, to bring the world’s first set-top box-free broadcast D2TV system to consumers in Indonesia, a promising market that is rapidly growing and highly competitive and where its population’s income per capita is constantly rising. This partnership provides operators like ourselves excellent mobility to introduce a pay TV service to customers who want a simple to use solution and still receive great content,” said Hengkie Liwanto, CEO, Transvision. “From an operator’s point of view, this solution allows us to maintain a low cost in order to stay competitive, since USB sticks are more economical to manufacture compared to STBs, and need virtually no maintenance. We are confident that we will set a new benchmark for the industry and revolutionize the way content is viewed.”
Transvision has been working closely with Irdeto since 2011, using Irdeto CAS to protect the operator’s content and revenues. With this renewed partnership, Irdeto will be able to support the integration of SMiT modules in Samsung’s range of TVs without any need for IP connectivity, providing additional cost efficiency for Transvision, by removing the need for STB hardware and installation costs. Transvision will also gain value addition through subscription acquisition from consumers who purchase selected Samsung TVs.
“As consumer viewing habits are constantly changing, it is important for pay TV operators to have a flexible and innovative end-to-end solution aligned to their business offerings,” said Bengt Jonsson, Vice President Sales, APAC, Irdeto. “We are excited to work with Transvision in delivering the first pay TV service that is integrated directly to the TV and we believe that through a strong integrated partnership with Samsung and SMiT, Transvision will be one of the leading providers in the industry. They are not just first in Indonesia but first in the world to offer something as unique as this.”
Irdeto’s security solutions comprising its Keys & Credentials service and CAS will help cover the security management for Transvision’s managed device ecosystem. In particular, the Keys & Credentials service helps simplify the processes associated with managing the security of Transvision’s platform and relieves it of the day-to-day interface with a complex ecosystem of suppliers and partners. Being completely technology-agnostic, it also enables Transvision to retain full flexibility in selecting partners and vendors that best align with their business goals.