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BBC Worldwide Names Kelvin Yau GM For Greater China

BBC Worldwide today announced the appointment of Kelvin Yau as General Manager, Greater China with effect from 17 August 2015.

In his new role, Kelvin will oversee BBC Worldwide’s channel and content distribution, local production, affiliate distribution and brand development activities across Greater China including Hong Kong, Taiwan and China. He will also be responsible for BBC Worldwide’s format and brand licensing in these territories.

Commenting on Kelvin’s appointment, David Weiland, EVP for BBC Worldwide Asia, said: “We are very excited to have someone of Kelvin’s caliber to join BBC Worldwide. He brings with him an excellent track record in business development to the team. Kelvin’s vast experience will also serve as a catalyst for BBC’s continual growth in the highly dynamic Greater China market.”

Kelvin joins BBC Worldwide from The Economist Group where he was Managing Director, China and Taiwan. Prior to The Economist Group, Kelvin held positions at Euromoney Publications and

Kelvin said: “BBC Worldwide has accomplished tremendous success in building the reach and reputation of BBC overseas. As an avid admirer of the British creativity advocated by BBC, I am looking forward to joining BBC Worldwide and helping promote its quality content across Greater China.”

Kelvin will be based in Beijing. He joins Monty Ghai, SVP & GM (Southeast Asia), Myleeta Aga, SVP & GM (India) and Soojin Chung, GM (Northeast Asia), reporting to David Weiland.

Source: BBC Worldwide