Astro Adds Streaming To Boost Njoi
Malaysia's pay-TV incumbent Astro has added online streaming to Njoi, its free satellite service.
The move forms part of an ongoing push by company executives to develop fresh revenue streams outside Astro's pay-TV core.
Over the last two years, growth in pay-TV penetration for Astro has flattened out at about 3.6 million households (~50% of TV homes).
Njoi meanwhile, first launched in 2011, serves 1.8 million homes today, helping boost consumer reach and ad revenue.
At launch, the new streaming service, Njoi Now, offers 18 free linear channels as well as access to a further 19 prepaid channels, 12 free box sets (five in Malay, five in Chinese, two in English), and 15 free movies.
Press release from Astro Malaysia below:
Astro Launches “NJOI Now” To Offer Free Video Streaming Service
Digital start-up offers FREE entertainment, news and sports content live, on demand and on mobile
Kuala Lumpur, May 11, 2017 – Astro Malaysia Holdings Berhad (Astro) today launched a new video streaming service, NJOI Now, available on mobile and online to provide Malaysians free access to on demand entertainment including box sets, live sports and breaking news.
NJOI Now is designed to meet the digital lifestyles of consumers today, offering complete flexibility with no fuss. NJOI Now is the only mobile app in Malaysia to provide free on demand content, box sets and signature titles from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil; the best of live local sports on Astro Arena; latest news on Astro Awani as well as exam tutorials on Astro Tutor TV. Just download and start watching the best of local and international content on the mobile and online.
Prime Minister of Malaysia, Dato’ Seri Mohd Najib Tun Haji Abdul Razak launched NJOI Now today. His speech was read by Datuk Seri Dr. Salleh Said Keruak, Communications and Multimedia Minister, who was accompanied by Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro.
Prime Minister of Malaysia, Dato’ Seri Mohd Najib Tun Haji Abdul Razak said he hoped for more digital content to be created on platforms available such as NJOI Now, that will encourage viewers to embrace and take advantage of the digital economy that is being promoted by the Government.
“It is no surprise youth are the largest group that utilise digital platform. They are always looking out for the latest information at an affordable cost. And it is them whom we encourage to be entrepreneurs, to take advantage of the digital economy that is being promoted by the Government such as the launch of the Digital Free Trade Zone recently.”
Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro said, “Since its 2011 launch, NJOI has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers. This is as we execute on our commitment to enable the increasingly digital, connected and on demand lifestyle of our customers.
With the launch of NJOI Now, all Malaysians can "NJOI" online and offline access to content on all screens, at home and on individual mobiles. This free service includes access to over 2,200 titles of movie and drama box sets, even tutorials which may be downloaded and stored on the devices and watched at convenience, in addition to live sports and news, ecommerce via Go Shop as well as the viewer’s favourite channels.
Our NJOI Now promise is to strive to always better serve our customers by providing control, choice content and connectivity.”
Live stream on demand content for free
NJOI Now offers its users live sports on Astro Arena including S.E.A Games 2017, free access to premier football leagues on Astro Supersport1 from 11 -31 May, latest breaking news on Astro Awani, high quality educational content on Astro Tutor TV, progressive Islamic programmes on Astro Oasis, popular variety shows, TV dramas and signature local shows on Astro Prima, Astro Maya, Astro AEC and Astro Vaanavil. At the same time, users can enjoy personalized shopping experience on Go Shop channels and catch-up on missed episodes of their favourite shows, or watch a selection of on demand movies for free.
NJOI Now users can also access entire box-sets of top Malay drama hits like Suri Hati Mr Pilot, Isteri Tuan Ihsan, Lara Aishah; popular variety programme, Meja Bulat Sepahtu; Chinese epic drama, The Legend of Mi Yue, and Tamil travelogue, KL To KaraKaidu, where the content list will be refreshed monthly.
Embedded inside NJOI Now is an intelligent recommendation engine that pushes relevant content to individual users. NJOI Now has a content download feature which allows users to download selected content to be viewed offline without requiring an internet connection or incurring additional data usage.
Prepaid options available for users who want a wider variety of premium content
For individuals who want to access a wider variety of premium content, NJOI Now offers prepaid options for instant access to additional channels and titles, including Astro WARNA, Astro RIA, Astro Wah Lai Toi, Hua Hee Dai, latest movies on Astro First and Astro Best, and many more from the on demand section. Users can also create their own watch list, enjoy HD content and get more content via NJOI Now’s existing ‘pay as you use’ prepaid – allowing users to buy only the content they want via NJOI Prepaid from convenience stores or credit cards on the app.
NJOI Now is available to all Malaysians, and is supported on multiple devices, currently with up to two devices, per signed in user. Download the NJOI Now app from the Google Play Store or Apple Store on the tablet or smartphone or livestream via njoinow.com.
Please refer to the appendix for NJOI Now’s channel listing, select on demand titles and features details.
Source: Astro Malaysia
NJOI Now Fact Sheet
NJOI Now is a new video streaming service available on mobile and online to provide Malaysians free access to on demand entertainment including box sets, live sports and breaking news. NJOI Now is the only mobile app in Malaysia to provide free on demand content, box sets and signature titles from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil, the best of live local sports on Astro Arena, latest news on Astro Awani as well as exam tutorials on Astro Tutor TV. Just download and start watching the best of local and international content on the mobile and online.
- Watch for FREE – Just pick and watch what you want for FREE.
- Showtime is now anytime – Watch what you want, whenever you want. Simply pick the title and play instantly on demand.
- Binge-watch your favorite TV Shows – Catch all your favorite TV series in back-to-back episodes. From first to final season, get ready to binge watch entire seasons of on demand box sets which are refreshed monthly.
- See what’s on – Scroll through our channels with ease and access 18 free channels with content from all vernaculars (Malay, Chinese, Tamil).
- No internet, no problem – Going somewhere with no internet connection? Just download, store and watch offline at your convenience.
- No contract, no subscription, no box, no TV – Enjoy on demand viewing anytime, anywhere, on your mobile, tablet and computer.
- Personalised recommendation – Embedded inside the NJOI Now app is an intelligent recommendation engine that pushes relevant content to individual users.
- Enjoy more content with prepaid options – Get more content via NJOI Now’s ‘pay as you use’ prepaid – allowing users to buy only the content they want via NJOI Prepaid from 7-Elevens or credit cards on the app.
- Create your own watchlist – Bookmark all the shows you plan to watch and enjoy them at your convenience.
- Watch it on any device – NJOI Now supports up to two devices, per signed in user, on any device of choice including tablets, smartphones and desktops.
- The best of live sports action on Astro Arena including the S.E.A. Games 2017, while football fans can enjoy free access to premium matches from J-League, Premier League and Europa League on Astro Supersport 1 for a limited time from 11 -31 May, 2017.
- Latest breaking news on Astro Awani, CCTV4 and Astro AEC.
- Original signature shows such as Papa Ricky, Lara Aishah on Astro Prima as well as Rockanova on Astro Maya, Classic Golden Melody on Astro AEC, Vizhuthugal on Astro Vaanavil and many more.
- Top rated variety and comedy shows like Meja Bulat Sepahtu and Oh My Pondok.
- Popular movies including P.Ramlee classics like Ali Baba Bujang Lapok, Ibu Mertuaku, Tiga Abdul and many more.
- Progressive Islamic programmes such as Gema GegarVaganza and Tazkirah Malam Jumaat on Astro Oasis.
- Tips and tutorials for UPSR, PT3 and SPM exams on Astro Tutor TV
- Binge watch on complete box sets of top Malay drama Suri Hati Mr Pilot, Chinese epic drama, The Legend of Mi Yue or popular Tamil travelogue, KL to KaraKaidu anytime, anywhere, on your favourite device.
- Lara Aishah (Drama)
- Isteri Tuan Ihsan (Drama)
- Suri Hati Mr Pilot (Drama)
- Tuan Anas Mikael (Drama)
- Memori Cinta Suraya (Drama)
- The Legend of Mi Yue (Drama)
- Hidden Faces (Drama)
- 7 Days (Kids)
- Garden of Treasure Sr. 2 (Magazine/ Document)
- Happy Camp 2016 (Variety)
- KL to KaraKaidu (Documentary)
- Kalakka Povathu Yaaru (Reality Show)
- Ali Baba Bujang Lapok (HD)
- Ibu Mertuaku (HD)
- Nujum Pak Belalang (HD)
- Nasib Si Labu Labi (HD)
- Tiga Abdul (HD)
- Endless Night in Aurora
- GF * BF
- Rainbow Fairy
- A Touch of Sin
- Rajini Murugan
- Moondram Pirai
- Kaadhai Oviyam
- Astro Awani
- Astro Arena
- Astro AEC
- Astro Xi Yue HD
- Astro Xiao Tai Yang
- Kah Lai Toi
- Astro Tutor TV PT3
- Astro Tutor TV SPM
- Astro Tutor TV UPSR
- Astro Vaanavil
- Makkal TV
- Astro Oasis
- Astro Prima
- Astro Maya HD
- TV Alhijrah
- Go Shop (Bahasa Malaysia)
- Go Shop (Chinese)
- Astro Hua Hee Dai HD
- Astro Quan Jia HD
- Astro Shuang Xing HD
- Astro Wah Lai Toi HD
- TVB Xing He
- KBS World HD
- Astro TVIQ
- Astro Ceria
- Tara HD
- Animal Planet
- Astro Bella
- Astro Ria HD
- Astro Warna
- Astro SuperSport HD
- Astro SuperSport 2 HD
- Astro SuperSport 2 HD
- Astro SuperSport 4 HD
- WWE Network HD
- eGG Network