Hulu Japan Adds BBC News Linear Channel
Hulu Japan has added BBC World News to live streaming service.
The move makes BBC the second broadcaster to secure linear distribution with Hulu Japan. Fox, the first, has three livestreamed channels on the platform: Fox, Nat Geo and Baby TV.
Hulu Japan, which is diversifying its service offering beyond its SVOD core, also streams occasional live sports and events.
The deal widens Japanese distribution for BBC World News, which is already carried by the country’s major pay-TV platforms, including Hikari TV, J:Com and Sky Perfect.
BBC Global News, which runs the news channel as well as related digital properties outside the UK, also licenses long-form news content to dTV as well as short-from snippets to Yahoo Japan.
In addition, the BBC’s ad-supported Japanese website remains its only non-English commercial website in the world.
Hulu Japan is offering two versions of BBC World News: the local feed, with live simultaneous translation during prime-time, as well as the Asia regional feed in English.
Japan is the only country worldwide where the channel is translated.
The service is initially available on desktop, with mobile support to follow later in the year.
Press release from BBC Global News below:
BBC World News Announces OTT Live Stream Deal With Hulu
30 March 2017, Tokyo. The BBC today announced the launch of a live stream of its award-winning 24 hour international news channel – BBC World News - on Hulu Japan. The deal marks the first time the corporation has made the linear channel available via one of the major international subscription VOD services in Japan and makes BBC World News the first live streamed news channel available via Hulu Japan.
The ad-free feed of BBC World News in both English and Japanese will be available via Hulu on desktop in Japan from today, meaning that users can access live breaking news from the BBC, 24 hours a day. It is currently the only SVOD service to carry the live channel anywhere in the world. The service will also become available on mobile later this year.
The launch is the latest in a series of digital innovations and investments in Japan and comes as BBC.jp – the BBC’s Japanese-language website - celebrates its one year anniversary amid record audience figures.
Chris Davies, Commercial Director for BBC Global News Ltd, said, “As the world becomes more interconnected and global news events increase in regularity and relevance, we know our audiences want access to the BBC’s world-class impartial news wherever they are – at home or on the move. This latest deal is part of our strategy to ensure that people can stay up-to-date in more ways than ever.”
Source: BBC Global News