Vice Debuts SVOD Service In Japan
Vice Media has gone direct-to-consumer with a paid service in Japan, launching an SVOD brand called Vice+ with Japanese telco NTT Docomo.
Vice+ went live in February, providing original and curated content at ¥900 (US$8.3) per month.
The service is Vice Media's first SVOD offering worldwide. It may roll out to other APAC markets in collaboration with Docomo’s international m-commerce arm, Docomo Digital.
Vice co-founder and CEO Shane Smith showcased Vice+ in a series of mobile-oriented announcements at this year’s Mobile World Congress in Spain.
These also included original content and marketing tie-ups with Vodafone in Australia, and with XL Axiata and Iflix in Indonesia, leveraging Vice’s local studios in these markets.
The pact with Iflix may expand to take in other markets in the future.
At present, there are no plans to air content created for these platforms on Viceland, Vice’s linear channel.
Viceland launched in Australia last November, and is due to roll out across Southeast Asia within the next few months.
Press release from Vice Media below:
Vice Strikes Series Of Global Deals To Bring Its Award-Winning Content To Mobile Platforms Worldwide
New slate of partnerships to include original production; licensing; direct to consumer; and VICELAND programming, positioning VICE at forefront of the emerging mobile content market
Major push into Asia Pacific region to accelerate VICE’s multiscreen presence, reaching millions of new young people with original content at their fingertips
March 1, 2017 (Barcelona, Spain) – VICE Media, the world’s leading global youth brand, today announced a major expansion of its mobile offerings to reach hundreds of millions of new mobile subscribers worldwide, including a vast rollout in the Asia Pacific region.
Today at Mobile World Congress, VICE Founder and CEO Shane Smith will announce a series of deals that represent major inroads into the nascent mobile content market, further accelerating VICE’s multiplatform offerings as the youth brand continues to bring content directly to young people on whatever screen they are watching.
The new slate of partnerships includes original production, licensing, direct to consumer (DTC) offerings, and VICELAND programming, strategically placing VICE across all mobile content dissemination models.
Following these deals, VICE’s award-winning programming across lifestyle, culture, news, sports, food and more, will be delivered to over 80 territories by the end of 2017.
VICE Co-Founder and CEO Shane Smith said: “When we first started to roll out our global terrestrial TV program, people thought I was nuts, “going backwards,” and a victim of my own hubris. Today we announce our first batch of international mobile deals that we will now marry with our TV platforms and digital platforms to offer a comprehensive three screen/one screen/OTT platform-agnostic media company that offers our content at all times - everywhere. As I sit here at Mobile World Congress with our new partners putting pins in a map and adding hundreds of millions of new eyeballs to our audience, I am excited by two things - a) the future, and b) the albondigas and Sangre del Toro that I will be enjoying as soon as our world domination plans are wrapped up for the day.”
The deals, with more expected to be announced in the coming months, include a strong foothold across the Asia Pacific region, with the launch of VICE+, VICE’s subscription video on demand (SVOD) service with DOCOMO Digital that provides original VICE content and curated content DTC in Japan, a country that has been at the forefront of this type of offering. This agreement has the potential for further expansion into territories in which DOCOMO Digital operates.
To create original mobile programming, VICE has reached major marketing and distribution partnerships with XL Axiata and iflix in Indonesia, with the iflix agreement expanding into other iflix markets to be determined, and with Vodafone in Australia. These deals will lead to VICE creating original, local content specifically for young people, driving the emerging platforms in territories with large young populations. These relationships will allow VICE to further cultivate the growing young audiences across the Asia Pacific region, territories from which VICE has long operated, growing its presence to three screens and reaching millions of subscribers across the region.
On the licensing side, VICE has struck deals with AbemaTV and Verizon that will see VICE content licensed across Japan and the United States, in addition to the significant original programming VICE already produces for each platform. To date, VICE’s channel on AbemaTV has reached millions of viewers per month. In the United States, the Verizon Go90 agreement, which enters its second phase, will allow millions of Go90 users to access VICE’s programming, which includes Daily VICE, a 10-15 minute show about the latest in culture and entertainment.
To expand VICELAND content to mobile platforms, VICE has extended its partnership with FIDO in Canada and reached a new agreement with Partner Communications in Israel that will allow each provider’s subscribers to access the full slate of VICELAND programming, 24/7, through the VICE app, and on Partner’s innovative next-gen OTT platform. These offerings are the first in their respective countries to provide authenticated, mobile access to a linear channel's programming.
The new partnerships arrive at a time when VICE’s core demographic, 18-34 year olds worldwide, are increasingly devouring video content on mobile platforms, despite lack of a clear distribution strategy among content providers for the emerging platform. Today, more than 80 percent of 18-34 year olds in the United States are using mobile platforms to consume content, spending over two hours on average every day to view video and apps, according to Nielsen.
The numbers trend upward across the globe as well, with nearly 50 percent of all video views worldwide on mobile platforms, and mobile video plays growing more than 115 percent in the last five years.
DOCOMO Digital CEO Hiroyuki Sato said: "Mobile consumption is continuing to grow among millennials. We're delighted to be working with VICE on this exciting project, bringing their unique programming to millions of users through our expertise in mobile and marketing. With the launch of VICE+ in Japan, we are excited to be bringing VICE’s distinct voice to other countries as well. Together we're working to advance our aim of bringing to fruition the next generation of connected mobile platforms."
FIDO Solutions VICE President Nancy Audette said: “We’re all about connecting our customers to content and experiences that they love. We know our customers crave cutting-edge content and want to be able to access it how and when they want, which is why our partnership with VICE is a natural fit.”
Partner Communications CEO Isaac Benbenisti said: "We are proud to join forces with VICE, as their innovative content offering and disruptive approach is in line with our vision for the soon-to-be-launched Partner TV service."
VICE has developed an outstanding global reputation for producing the gold standard of video content for young people, forging innovative distribution partnerships across mobile, digital and linear platforms with A+E Networks, HBO, YouTube, Snapchat, Sky, 20th Century Fox, Verizon, Canal+, and more to take its programming to young people everywhere. These deals significantly increase VICE’s vast international footprint, ushering in new audiences, revenue streams, and content production.
This significant international mobile content creation and distribution comes in the midst of major global expansion at VICE. Last year, VICE unveiled a collection of international deals that, by the end of this year, will make its multiscreen programming available to audiences in over 80 territories including Southeast Asia, Africa, the Middle East and India. VICE also recently announced a major market expansion into Indonesia, the world’s fourth largest nation, that sees VICE operate a full-scale operation in the country, producing local content and creative agency services to reach the skyrocketing young population of over 100 million people in the country.
Source: Vice Media