Discovery, Pops Pen TLC Deal For Vietnam
Discovery is exploring a new distribution outlet and revenue stream in Vietnam – where its core Animal Planet, Discovery and TLC channels are carried on pay-TV – after tying up local YouTube network, Pops Worldwide.
Branded programming for Discovery’s lifestyle brand TLC will air on Her Voice, a female-friendly video channel run by Pops, as part of a one-year deal.
The agreement also includes new content co-produced by both parties, a first for Pops and an international broadcaster.
If all goes well, similar collaborations for Discovery’s Animal Planet and Discovery Channel brands could follow in the future.
Press release in full below:
Discovery Networks Asia-Pacific Expands Digital Reach And Brings Original Content To Vietnamese Women’s Channel, Her Voice, Through Partnership With Pops Worldwide
- Newly produced content from Her Voice and localised content from TLC to be available on YouTube in Vietnam -
Ho Chi Minh City, Vietnam, 30 November, 2016 – Discovery Networks Asia-Pacific today announced a partnership with digital entertainment platform POPS Worldwide, which will see the two parties collaborating on the development of original content for Her Voice, the destination channel for digitally-connected women in Vietnam that aims to inspire, inform and entertain. Discovery is the first international broadcaster to partner with POPS Worldwide to create original content for the Vietnam market. The collaboration also includes distribution, branded content sales and promotional partnerships.
Her Voice, which is available on YouTube to viewers in Vietnam, boasts an engaging selection of scripted and non-scripted programmes – from food, fashion and travel, to beauty, wellness, and lifestyle challenges. With the partnership, the channel will feature newly produced content by POPS Worldwide as well as content adapted or localised from TLC – Discovery’s flagship lifestyle channel and a leading lifestyle channel in Asia Pacific. The content will be accessible across digital platforms including desktop, tablet, mobile, apps and connected TVs, and promoted across the POPS multi-platform content network.
“We are delighted to partner with POPS Worldwide, the leading digital entertainment platform, to bring our TLC premium and original content to audiences in Vietnam”, said Louis Boswell, General Manager, Discovery Southeast Asia. “Discovery is known for our innovative and immersive storytelling, and we have an extensive library with themes and stories that resonate internationally. This partnership presents an opportunity to deliver a creative and unique content ecosystem for the Vietnam market and is in line with our focus on delivering our content across platforms and expanding our reach to digital savvy audiences.”
“POPS Worldwide is proud to welcome Discovery, the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in over 220 countries and territories, into the POPS family of content partners,” said Esther Nguyen, Founder and CEO of POPS Worldwide. “Our digital-first expertise in transforming the entertainment experience in Southeast Asia is unparalleled. This far-reaching partnership opens a new relationship between POPS, Discovery and Vietnamese audiences. With two POPS-operated channels, Her Voice and Beauty Me, and our Women’s Creator network, POPS is excited to be tripling down on our premium content offering for Vietnamese women.”
Source: Discovery Networks Asia-Pacific