Love Nature Inks Linear Deal With StarHub
Natural history offering Love Nature is making its linear debut outside North America in Singapore on StarHub.
The launch follows a 32-country rollout for a branded 4K SVOD service in February this year, which included Australia, Hong Kong, Japan and New Zealand within APAC. Subscriptions fall approximately between US$5 and US$6.5 per month.
This service may also extend to other Asian markets, potentially including Singapore with StarHub as a separate offering to Love Nature’s linear channel, which includes VOD rights.
Love Nature is also seeking wider linear distribution, especially in Europe and Asia.
Love Nature is jointly run by Canada’s Blue Ant Media and Smithsonian Networks, itself a JV between Showtime Networks, CBS’s pay-TV channels arm, and Smithsonian Institution, a US-based museum and research group.
Carriage on StarHub was brokered by Multi Channels Asia, which also secured distribution for the Smithsonian Channel on StarHub, another first outside North America, in a deal announced September.
Press release in full below:
Love Nature HD Lands In Singapore On StarHub TV As Part Of Global Expansion
(Macau, China, November 7, 2016) – Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks, announced from the Casbaa Convention in Macau, China today that the natural history brand will be available later this month to audiences in Singapore via HD television on StarHub TV. The deal marks Love Nature’s debut into the Asian market as the brand continues to reach out to audiences globally via multiple platforms.
“The introduction of Love Nature to Singapore is an important milestone for us as we work aggressively to expand the brand’s offerings and stunning natural history content across Asia and all over the world,” said Jo Parkinson, Managing Director, Love Nature International. “Our collaboration with StarHub will allow us to reach out to wildlife and nature lovers across Singapore with our unforgettable and cutting-edge content.”
“As Singapore’s leading pay TV operator, we are always looking to strengthen our content leadership in the market. With its captivating programming, Love Nature further expands our offering and we are excited to welcome the channel to our ever-growing line-up of factual channels,” said Lee Soo Hui, Head of Content & TV, StarHub.
StarHub’s pay TV customers will have access to Love Nature’s exclusive, original natural history content, shot all over the world in majestic locales including Asia Pacific, Africa, Scandinavia and South America. Family-friendly programming will include stunning wildlife and nature series and documentaries such as Wildlife Icons, Waterworld Africa and Land of Primates. Love Nature will be available to StarHub TV subscribers on channel 416 in late-November 2016. Multi Channels Asia (MCA), Asia’s leading distributor of independent Pay-TV channels, brokered the milestone carriage agreement with StarHub.
Love Nature will showcase the brand’s content and offerings at the Casbaa Convention at booth A13.
Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks, brings audiences closer to the beauty and wonder of nature, sharing awe-inspiring stories and shining a light on the fight for survival in a changing world. Producing 200 hours of content annually, Love Nature offers the largest library of 4K wildlife and nature content in the world and is available internationally via linear television, streaming video (SVOD) services and as a turnkey factual 4K channel.
Source: Love Nature