Cartoon Network Pacts With Globe
Turner has opened up its Cartoon Network Watch and Play app to customers with Philippine telco Globe, making the service available outside the traditional pay-TV ecosystem in APAC for the first time.
The company is evaluating similar moves in other markets where brand or pay-TV penetration is low.
The tablet-oriented app – which includes livestream, VOD and gaming content – is also available in Australia and Thailand, for pay-TV subs with access to the channel on Foxtel and TrueVisions respectively.
In the Philippines, Cartoon Network Watch and Play will be free for some of Globe’s postpaid tiers (GoSurf50 and above) while going on sale to other Globe subs at P99 (US$2.2) for 30 days, P50 (US$1.1) for seven days and P15 (US$0.33) for one day.
A 30-day free trial for all subs starts in November.
Globe has also added Cartoon Network Anything – a free app designed for mobile phone offering short-form clips – to its app store.
Press release in full below:
Globe Telecom Provides App Enhancement To ‘Cartoon Network Watch And Play’
Filipino kids now able to livestream and watch on-demand content
MANILA (October 25, 2016) – Turner has announced a major enhancement to its Cartoon Network Watch and Play app, allowing Globe Telecom customers to livestream Cartoon Network and on-demand content via a new authenticated service.
Globe customers will soon be able to log in to the free app using their username and password to unlock an array of value-added services, which includes livestreaming the channel on devices, games and access to full episodes on demand. In addition, Cartoon Network Anything – a unique micro-network that presents short-form content – is now offered as part of the Globe app bundle.
Phil Nelson, Turner’s Managing Director in Southeast Asia, said: “We’re always looking for new ways to connect Cartoon Network fans with our content. This partnership creates a truly unique and enjoyable second-screen brand experience for kids to enjoy and for parents to trust.”
Both apps let kids enjoy their favorite characters and shows whenever. Fueling their imagination, they allow them to be a hero with Ben 10 and the Omnitrix, rule the Candy Kingdom with Princess Bubblegum, flip out with The Powerpuff Girls, or embark on mathematical adventures with Finn and Jake whenever they want.
“Together with Turner, we are able to give our customers a more wonderful digital entertainment experience on mobile. We share Turner’s commitment to provide more creative ways to nurture kids’ imagination,” says Globe Senior Advisor for Consumer Business Dan Horan.
Dedicated data usage for the apps will be offset via a data wallet system, available via users’ subscription plans, meaning they won’t have to worry about eating into their monthly allowance.
Available on iOS and Android devices, a free 30-day trial for Cartoon Network Watch and Play starts this November, exclusive to Globe customers, allowing access to shows and games anytime. Cartoon Network Anything can be accessed for free via the Globe Switch app that comes with a data wallet for prepaid users while postpaid customers can enjoy the app by registering to Globe GoSurf50.
Source: Turner Asia Pacific