Astro Adds Asian Horror Channel Boo
Astro has unveiled a standalone Asian horror channel, called Boo, as a paid monthly offering for its pay-TV and prepaid freesat customers.
Boo becomes the Malaysian media company’s 10th standalone channel, alongside three other movie channels (A-List, Tayangan Hebat, Thangathirai) and four sports channels (Golf HD, WWE Network, Astro Cricket, Setanta Rugby) as well as Hindi GE offering BollyOne HD and kids offering Baby TV.
Astro’s pay-TV subs can watch Boo for RM6.35 (US$0.9) per month, with complimentary viewing until November 21.
Freesat prepaid customers (via Prabayar Njoi) can gain access after November 24, for RM16.90 (US$4.3) for 30 days or RM5.3 (US$1.4) for three days.
The company also hopes the channel can gain traction outside Malaysia, in other Southeast Asian markets.
With the launch of Boo, Astro now operates 68 in-house channels, including six of its ten standalone offerings.
Press release in full below:
Astro Launches Boo, The Destination For Asian Horror
Asia’s most haunted destination delivers 24-hour Asian focused horror and thriller On Demand and on Astro Channel 404 in scarily clear HD starting 31 October 2016
Kuala Lumpur, Halloween 2016 – Astro introduces Boo, the destination for Asian Horror, where the creepiest, slimiest, oiliest and scariest crawl out of your imagination to come to horrific life on screen. If terror and suspense are your thing, Boo will be your best companion this Halloween with all movies available on demand via connected PVR, Astro on the Go and also on Astro Channel 404 in High-Definition starting today, 31 October 2016.
Henry Tan, Chief Operating Officer, Astro said, “Every person has a scary experience or tale to share; stories of ghosts and the supernatural are so steeped especially in Asian cultures that it is not difficult to uncover a treasure trove of ghost stories .”
“Horror and the supernatural are one of the most enduring audience favourites thus Boo is a well-timed addition to our line-up and we believe that Boo and similar Asian vernacular content will be able to travel beyond Malaysia to resonate with audiences across Southeast Asia."
With a new movie premiering every Friday Boo's line-up of slashers, psycho-thrillers, action-horror, and more are sure to give the audience the jitters.
At launch, Boo’s special premieres include the Thai thriller, “Grace”, a movie about a former Internet idol and her number one fan and their attempt to kidnap the Internet idols of this generation; the urban legend of The Little Girl in Red in the Taiwanese movie, “The Tag-Along”; the haunting “Ghost Sense” also from Thailand; and, paranormal Indonesian movie, “Misterius”.
Thai and Japanese classics, "Nangnak" and "Shutter", "JU ON: White Ghost & Black Ghost" "Battle Royale" and local favorites, “Jangan Pandang Belakang Boleh?”, “Kami Histeria”, “Hantu Tok Mudim” and “Spicy Killers” are all “scary good” and sure chiller winners.
With all movies available on demand Astro customers are encouraged to connect their PVRs to the internet to access Boo's movies at their convenience or watch them on demand on Astro on the Go in addition to Astro Channel 404 for a monthly subscription of RM6.35/month (inc. GST) starting 31 October 2016. Subscribe to Boo now and enjoy complimentary viewing until 21 November 2016. Customers can discontinue by unsubscribing before 21 November at no charge.
Boo is also available for NJOI customers via Prabayar NJOI at RM16.90 (inc. GST) for 30 days and at RM5.30 (inc. GST) for 3 days starting 24 November 2016.
For more details on how to subscribe to Boo, please log on to the website www.astro.com.my/boo or Astro Channel 200.