Celestial Movies Extends Reach With N Asia Feed
Celestial Tiger Entertainment has extended its footprint into North Asia, launching its flagship Celestial Movies channel in Korea with SK Broadband.
The feed also covers mainland China, where Celestial Movies is distributed in foreign compounds and upmarket hotels, as well as possible future expansion into Japan and Taiwan.
In Korea, the channel has landed fully subtitled on SK Broadband’s linear (Prime B tv), second screen (B tv plus) and standalone mobile (Oksusu) platforms.
Celestial Tiger, which specializes in Asian entertainment, has largely focused on Hong Kong and Southeast Asia so far, although it has also secured carriage for its Celestial Classic Movies offering in Australia and Sri Lanka.
Press release in full below:
Celestial Tiger Entertainment Enters South Korea
Celestial Movies Launches on SK Broadband
HONG KONG (October 11, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of its flagship Chinese movie channel, Celestial Movies, on SK Broadband – a major pay TV platform in South Korea with over 3.8 million subscribers. The channel is now available on SK Broadband’s linear service “B tv” as well as Over-The-Top (OTT) services “B tv plus” and “oksusu”. The deal marks CTE’s first foray into South Korea.
“We are very excited to team up with SK Broadband for our entry into the South Korean market. SK Broadband’s B tv subscribers can now enjoy iconic Chinese blockbusters featuring their favorite Chinese stars localized with Korean subtitles on Celestial Movies. This launch in South Korea is a very important milestone for Celestial Tiger Entertainment as this marks the 16th country for our network footprint,” said Todd Miller, Chief Executive Officer, Celestial Tiger Entertainment.
Celestial Movies will be fully localized with Korean subtitles. The channel will offer Chinese blockbusters and iconic films covering a diverse range of genres and featuring superstars like Jet Li, Chow Yun Fat, Stephen Chow and Nicolas Tse. Celestial Movies also airs special programming each month centered around themes such as tribute to stars, special holidays and particular genres. Beyond movies, the channel also presents interviews with renowned Chinese stars and directors.
Celestial Movies is CTE’s flagship Chinese movie channel in Asia. In Malaysia, Celestial Movies, Celestial Movies HD and Celestial Classic Movies continued to dominate the Chinese demographic as the top three most-watched regional movie channels among Astro Chinese 4+ audiences in the first six months of 2016*. In Indonesia, Celestial Movies remained among the top four regional movie channels including Hollywood services**.
Celestial Movies can be found on Channel 88 on SK Broadband, and is carried on the platform’s B tv Prime Pack.
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* Source: Kantar Media, DTAM Malaysia. Jan-Jun 2016; all time; live and consolidated viewing data (as of 19 July, 2016); ranked by average audience on an individual channel basis. Astro Chinese 4+; across regional movie channels (incl. Celestial, Celestial HD, Celestial Classic, Cinemax, Fox Action HD, Fox Family HD, Fox Movies, Fox Movies HD, HBO, HBO HD, Sundance HD, TVB Classic Movies).
**Source: Nielsen, Indonesia Pay TV (Greater Jakarta) Pay TV 20+; Jan-Jun 2016, ranked by average audience, across regional movie channels (AMC, CM, Cinemax, Fox Family Movies, FMP, HBO, HBO Family, HBO Hits & HBO Signature).
Source: Celestial Tiger Entertainment