M1 Launches Unlimited Streaming Data Packs
Singapore telco M1 has started selling unlimited data packs for local access to select video and music apps.
The new service, called Entertainment Data, covers Netflix and Deezer at launch, with Dailymotion to be included soon.
During a promotional period, Entertainment Data costs S$4.90 (US$3.5) per month, for the first six months. The standard monthly rate is S$9.90 (US$7.1).
A S$10.70 (US$7.6) registration charge also comes into force after customers sign up for the first time.
The telco, Singapore’s second-biggest mobile operator, is looking to add more entertainment channels to Entertainment Data, as well as other gaming, sports and content offerings over time.
The service is for M1’s postpaid mobile customers
Press release in full below:
M1 Entertainment Data: Unlimited Data Access To Popular Video And Music Streaming Apps
M1 postpaid customers can enjoy unlimited data access on Netflix, Dailymotion, and Deezer mobile apps
S$4.90/month launch promotion for first six months
SINGAPORE, 7 October 2016 – M1 Limited (M1) today launched Entertainment Data, offering postpaid customers unlimited local data access to popular video and music streaming services Netflix, Dailymotion and Deezer.
Over-the-top video and music streaming services, in delivering unprecedented content to Internet users, have driven online media consumption. In 2015, according to a Media Development Authority of Singapore survey, 90% of consumers aged 15-34 use online streaming services, with younger users spending more time consuming online media than they do traditional TV.
M1 Entertainment Data will enable its postpaid customers to enjoy unlimited local data access to popular video and music streaming services Netflix, Dailymotion and Deezer. Entertainment Data is available at a promotional monthly subscription price of S$4.90 for the first six months. The normal price of S$9.90 per month will apply thereafter. The registration charge of S$10.70 will also be waived for the customer’s first registration.
“Over-the-top content services have exploded in popularity, giving consumers access to an incredible library of content. M1 Entertainment Data gives customers the peace of mind to enjoy all their favourite videos and music on our advanced 4G+ network anytime, anywhere, without having to worry about excess charges,” said Mr P. Subramaniam, Chief Marketing Officer, M1.
Mr Subramaniam added: “Customers can look forward to enjoying new entertainment channels on Entertainment Data. In addition, we are also exploring exciting new gaming, sports and other content offerings.”
For more information on Entertainment Data, please visit www.m1.com.sg/entertainmentdata
M1 is Singapore’s most vibrant and dynamic communications company, providing mobile and fixed services to over 2 million customers. Since the launch of commercial services in 1997, M1 has achieved many firsts, including the first operator to offer nationwide 4G service, as well as ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN). With a continual focus on network quality, customer service, value and innovation, M1 links anyone and anything; anytime, anywhere. For more information, visit www.m1.com.sg.
 Unlimited data for Dailymotion will be enabled soon.