TVB Revamps International OTT Platform
Hong Kong broadcaster TVB has consolidated its international OTT offering TVB Anywhere into a digital portal selling linear and VOD content.
The new version, promoted as an electronic shopping mall, also includes loyalty-based and gifting services.
It brings together TVB Anywhere’s existing mobile and set-top box-based platforms.
The new TVB Anywhere is debuting as a direct-to-consumer product in markets such as Canada, the UK and Australia, although access is restricted in the US, New Zealand, Vietnam, Malaysia, Singapore, mainland China, Macau and Hong Kong.
Its geographic reach may extend in the future, as an authenticated service though local pay-TV partners.
Press release in full below:
TVB Launches Online Shopping Mall TVB Anywhere
(15 September 2016) Television Broadcasts Limited (TVB) launches an electronic shopping mall, named TVB Anywhere, which looks set to change the way people around the world watch TVB dramas and other programmes.
Beginning today, overseas viewers in Canada, UK, Australia and beyond can access TVB Anywhere which will offer them more than the usual OTT or video streaming service.
“The shopping mall carries the popular TVB Jade, News and other thematic channels including Asian Action, Entertainment News, TVB Live Shows and TVB Radio as well as voluminous video-on-demand programmes which can be viewed on our prescribed set-top box or mobile app,” Mr Desmond Chan, TVB Deputy General Manager (Legal & International Operations) said.
“In addition, there will be a bonus point scheme and an international gift store. Viewers can accumulate bonus points as they watch and use the points to redeem VOD titles free of charge. Users around the world can buy a title from the shopping mall as a gift and send it to relative/friend in the same or in a different territory for viewing.”
At the moment, those residing in US, New Zealand, Vietnam, Malaysia, Singapore, Mainland China, Macau and Hong Kong do not have full access to the shopping mall. They could view the channels/programmes through TVB local partners.
People are invited to walk around the shopping mall by visitingwww.tvbanywhere.com or send an email to email@example.com for more details. Overseas viewers can sign up to get a free one-month trial of the mobile app.
Source: Television Broadcasts