Cartoon Network Eyes SEA Branded Blocks
Cartoon Network has secured its first branded block in Southeast Asia, after finalizing a deal with Indonesian broadcaster Trans TV.
Other blocks and free-to-air syndication deals are also in the pipeline, to lift the profile of Cartoon Network’s main franchises in Southeast Asia.
Sibling channel Boomerang has a free-to-air branded block in the Philippines, on TV5.
Cartoon Network's deal with Trans, which reaches more than 200 million viewers nationwide, starts with a one-hour weekend segment from 1-2pm, initially featuring Ben 10 and The Powerpuff Girls.
The Turner-run channel is widely available on Indonesian pay-TV.
However, subscriber growth on traditional pay-TV in Indonesia shows signs of flattening out – at around one in seven TV homes medium-term – echoing a broader regional trend.
Press release in full below:
Trans TV Launches Cartoon Network-Branded Block
Ben 10, The Powerpuff Girls and We Bare Bears to air on free-to-air in Indonesia
JAKARTA, INDONESIA (September 16, 2016) – Turner Asia Pacific has finalized a deal with Trans Media Corpora to air a dedicated branded block to its viewers on the leading national free-to-air television station, Trans TV.
The branded block will feature top original content from Turner’s flagship kids channel, including: Adventure Time, We Bare Bears, The Amazing World of Gumball and Ben 10. Viewers can also look forward to episodes of reimagined series, The Powerpuff Girls, which launched globally earlier this year.
Phil Nelson, Managing Director of Turner in Southeast Asia, said, “Trans TV is one of the largest free-to-air networks and is part of a leading multi-platform media group in Indonesia. We are sure that this deal will help to increase Cartoon Network’s brand resonance locally. Dubbed in local language, this block will allow us to reach new audiences and grow the popularity of our original titles.”
Atiek Nur Wahyuni, Chief Executive Officer of Trans TV, said, “Cartoon Network is the number one kids’ channel in Asia Pacific. We are pleased to deliver to the Indonesian kids and families quality programs that are proven and have been enjoyed by so many around the world.”
Trans TV is one of the leading free-to-air television station in Indonesia, currently reaching more than 200 million viewers across the country. Cartoon Network programming starts from September 17 onwards, every Saturday and Sunday from 1pm. All shows will be available dubbed in Bahasa Indonesia.
Source: Turner Asia Pacific