CTE Greenlights Second Original Show
Four-year-old Celestial Tiger Entertainment (CTE) has announced its second major original production, The Ultimate Brocation, a reality series set in Hong Kong and backed by the Hong Kong Tourist Board.
The show will air on CTE’s Kix channel later this year.
The company, which specializes in Asian content, broadcast its first original production, R U Tough Enough, in 2015, also on Kix.
It is also producing in-house Miao Mi Classroom education content for its edutainment channel Miao Mi.
Company executives are evaluating future projects in English and Chinese across the channel portfolio, including series and movies.
Press release in full below:
Celestial Tiger Entertainment And Endemol Shine Group To Produce The Ultimate BROcation, A Reality Series Backed By Hong Kong Tourism Board
Hong Kong (August 29, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today that it has greenlit its second original production, a structured reality series entitled The Ultimate BROcation. The series will be produced by Endemol Shine Group, the global production powerhouse behind Big Brother and MasterChef. On board as the anchor sponsor is Hong Kong Tourism Board. The show will premiere exclusively on CTE’s top-rated action entertainment channel, KIX.
The Ultimate BROcation is a structured reality series set in one of the most vibrant and trendy cities in the world, Hong Kong. The five-episode series will follow the adventures of four celebrities from four different Southeast Asian countries as they revel in a five-day, all-expenses paid vacation, tailor-made for “bros”. This will be the vacation of every guy’s fantasy, filled with parties, exhilarating adventures, fantastic food, beautiful ladies, and some solid male-bonding. The only catch is that the “bros” have to let it all be filmed.
Casting is currently underway in Malaysia, the Philippines, Singapore, Thailand and Hong Kong, for well-known male celebrities who have very distinct personalities, and an appetite for adventure. Production for the upcoming, one-of-a-kind reality show will take place in Hong Kong in October.
“We are excited to partner with Hong Kong Tourism Board to bring this fun and unique show to life. If you have ever wondered what it is like to walk in the shoes of a male star, The Ultimate BROcation will be your guide. We will follow our fearsome foursome as they go about their adventures in Hong Kong, showcasing the city as the ultimate guy’s playground. But this show will go beyond a travelogue, and be rooted in our celebrities; their personalities and humor and the bonds they build during this epic vacation,” said Andy Chang, Senior Vice President of Advertising Sales, Marketing and Original Productions, Celestial Tiger Entertainment.
“We are thrilled to be working with Endemol Shine Group, one of the world’s leading production companies, on this exciting and highly-entertaining series,” said Betty Tsui, Vice President, Programming – KIX and Thrill, Celestial Tiger Entertainment. “Showcasing all of the exciting possibilities Hong Kong has to offer, The Ultimate BROcation will be an ideal show for the action-loving and adventure-seeking KIX audience.”
“The Ultimate BROcation is an aspirational new reality format and we are thrilled to partner with Celestial Tiger Entertainment and Hong Kong Tourism Board to make a brilliant show for audiences across Asia,” and said Fotini Paraskakis, Managing Director of Asian Operations at Endemol Shine Group. “With four celebrities from four countries, set against the magnificent backdrop of one of the world’s greatest cities we truly believe this has all the right ingredients to be a hit.”
“We are glad to be part of the Celestial Tiger Entertainment and Endemol Shine Group team to produce The Ultimate BROcation. Hong Kong is Southeast Asians’ destination of choice for its great dining options, shopping experiences, parties and thrilling adventures. And with four celebrities from four different countries with very distinct cultures gathering in Hong Kong, we believe that this series would be able to bring new insights and inspire the audience to create their very own experiences when they visit Hong Kong,” said Simon Wong, Regional Director, Hong Kong Tourism Board, Southeast Asia.
With a slate of first and exclusive action-packed programs, KIX has become one of the most watched channels across Asia. For the first half of 2016, KIX HD was the #1 English general entertainment channel in Malaysia*, and one of the top 3 regional English general entertainment channels in the Philippines**.
*Source: Kantar Media, DTAM Malaysia. Jan-Jun 2016; all time; live and consolidated viewing data (as of 19 July, 2016); ranked by average audience on an individual channel basis. Astro 4+; across English GE channels (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, KIX HD, Lifetime, MTV, Star World, Star World HD)
**Source: Kantar Media, Philippines National C&S 2+; Jan-Jun2016; ranked by average audience; across regional English GE channels (incl. AXN, Diva Universal, E!, Fox, Fox Crime, HITS, KIX, Lifetime, RTL-CBS, Sony Channel, Star World, SYFY, Tru TV, Universal Channel, Warner TV)
Source: Celestial Tiger Entertainment