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Sharb Farjami, Ex News Corp CCO, Joins Foxtel

Foxtel continues to build out its two-month-old content and wholesale arm, appointing Sharb Farjami to a new role, director of content commercialization.

Farjami – former chief commercial officer at News Corp Australia – has been charged with developing new revenue streams for Foxtel and its content partners.

News Corp Australia jointly owns Foxtel – Australia’s incumbent pay-TV network – with Telstra, the country’s biggest telco.

Farjami will work directly with Deanne Weir, who joined in June to set up and run Foxtel’s content aggregation and wholesale business.

The changes are part of a broader restructure initiated by Peter Tonagh, who took over as Foxtel CEO from Richard Freudenstein in March.

Weir oversees Foxtel’s third-party content relationships (including its sports partnerships), product pricing and packaging, as well as tie-ups with Foxtel’s wholesale partners. 

These include Telstra, although the telecoms company may look to reduce its stake in the business, according to local press reports.

Press release in full below:

 

Sharb Farjami To Join Foxtel Team

Foxtel today announced that Sharb Farjami will join its content and wholesale team as Director of Content Commercialisation.

Mr. Farjami most recently served as News Corp Australia’s Chief Commercial Officer (CCO) and its Director of National Sales following a role as Chief Operating Officer at Mindshare.  He started his career in subscription television and has worked with Viacom in various commercial roles around the globe. He brings with him a keen understanding of the content and media industry and extensive experience managing the challenges of its constantly shifting landscape. 

He will be working directly with Deanne Weir, Foxtel’s recently appointed Managing Director Content Aggregation and Wholesale, to create new revenue streams for Foxtel and its content partners and will work closely with advertising partner MCN to further strengthen Foxtel’s position as a leader in advertising innovation.

“With an incredible portfolio of channel brands and the world’s greatest television programming, Foxtel has a unique opportunity to leverage its assets to expand and develop existing and new revenue streams for the business. We are delighted that Sharb is joining us to combine his wealth of experience with our brands and content to ignite our full commercial potential,” said Ms. Weir.

Mr. Farjami added, “"I'm delighted to join Foxtel at such an exciting time for the company, it's new management team and the content industry in general.  The quality of global TV has never been better and Foxtel is positioned perfectly to drive better outcomes for consumers and commercial partners alike. I'm also extremely happy to be staying within the broader News Corp family and be part of such an ambitious global media business."

Source: Foxtel