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Sony Ups Lim, As Content Output Expands

Sony Pictures Television Networks Asia has promoted Virginia Lim to SVP of content, production and marketing, after expanding its production department to create a steady pipeline of new series.

Lim, a StarHub alum, joined Sony in 2008 as director of programming for Animax.

She was named VP of Asian content in 2012, before taking on a wider brief in 2015 as VP of content and marketing across all of Sony’s networks in the region.

Press release in full below:


Virginia Lim Promoted To Senior Vice President And Head Of Content, Production & Marketing, Sony Pictures Television Networks, Asia

SINGAPORE, August 10, 2016 -- Virginia Lim has been promoted to Senior Vice President and Head of Content, Production and Marketing at Sony Pictures Television (SPT) Networks, Asia, it was announced today by Ang Hui Keng, Senior Vice President and General Manager for SPT Networks, Asia. 

Based in Singapore, Lim continues to oversee the entire network portfolio of Asian and English content channels, including leading general entertainment powerhouses AXN and ONE, as well as Animax, Sony Channel and GEM. Specifically, Lim is responsible for the overall content management for the five channels, including programming, acquisitions and original productions; as well as brand marketing and on-air promotions.

“Since taking over the consolidated content group in April 2015, Virginia has made an outstanding contribution to growing SPT Networks’ business in Asia, ensuring our channels remain leaders in their respective genres and that we continue to deliver entertainment that is multi-screen, locally relevant and engaging for our viewers in Asia,” said Ang.

“It is highly satisfying to select and deliver engaging content to expand our presence in Asia,” said Lim. “In this dynamic industry, we must remain nimble, so we’ll be rolling out a pipeline of initiatives in the near future that will bring our stories, talent and brands even closer to our viewers across the region.”

In the past year, Lim has spearheaded several key initiatives for SPT Networks, Asia. For AXN, Lim oversaw the pan-regional roll out of the channel’s brand refresh, complementing the dynamic new look with a stellar programming lineup that included the premiere of the highly anticipated FBI drama, Quantico. On the original programming front, Lim led the local adaptation of Cash Cab for AXN in the Philippines and the return of the hit-rated series, The Amazing Race Asia Season 5, which premieres this October.

In addition, Lim has cemented ONE’s leading position in Southeast Asia, introducing the express telecast primetime belt “Ppalli Ppalli” (“quick, quick” in Korean), and a major schedule refresh earlier this year to better reflect the needs of ONE’s viewers. The recent premiere of the wildly popular Doctors, which stars Park Shin Hye (Pinocchio) and TV veteran Kim Rae Won (Punch), was the highest rated Korean drama series in Singapore and Malaysia this year across all Korean channels.  Later this month, ONE will premiere the region’s first ever same-time-as-Korea drama telecast of Scarlet Heart, the highly anticipated South Korean remake of the similarly titled Chinese series.

SPT Network’s portfolio was further strengthened by the launch of GEM in October 2015, with Lim collaborating with the channel’s joint venture partner, Nippon Television Network Corporation, to ensure a steady pipeline of prime Japanese content. A relative newcomer to the Asian entertainment genre, GEM recently expanded its distribution footprint to include Indonesia, Singapore and the Philippines, in addition to its launch markets of Cambodia, Hong Kong and Thailand.

Lim joined SPT Networks, Asia in 2008 as Director of Programming for Animax and became Vice President of Asian Content in 2012. In this capacity, Lim oversaw the programming, marketing and on air promotions for ONE, Animax and GEM. In 2015, Lim was promoted to Vice President, Content and Marketing where she oversaw all functions of programming and marketing for the entire networks portfolio. Prior to joining SPT Networks, Asia, Lim worked with StarHub for over 10 years. 

Source: Sony Pictures Television Networks, Asia