DreamWorks Inks Asian Digital Book Deal
DreamWorks Animation has inked a digital book Asian licensing deal with Hong Kong-based mobile gaming company Animoca Brands.
DreamWorks will co-develop mobile apps with Animoca Brands for five franchises: How to Train Your Dragon, Kung Fu Panda, Madagascar, The Croods and upcoming production Trolls.
Animoca Brands was formed in 2014 after spinning off part of the portfolio from mobile app company Animoca, itself spun out of Hong Kong mobile tech company Outblaze Ventures.
DreamWorks, which has a 45% stake in Chinese JV Oriental DreamWorks, also started rolling out a branded linear channel, its first worldwide, in Southeast Asia last year.
Press release in full below:
Animoca Brands To Develop Book Apps For Asian Markets For DreamWorks Animation
Agreement further expands portfolio of leading brands
- Animoca Brands signs licensing agreement with DreamWorks Animation to develop portfolio of book apps for Asian markets
- Further expands portfolio and includes the highly popular How to Train Your Dragon, Madagascar, Kung Fu Panda and The Croods properties, as well as the highly-anticipated animated comedy Trolls
- Strengthens and enhances the Company’s brand portfolio; total brand portfolio now stands at 20 brands
- Book apps to be developed will be promoted by Animoca Brands to all Asian markets
- Expansion of brand portfolio is consistent with Company’s strategy and reflects its ability to partner with global companies
Hong Kong, 8 August 2016 - Animoca Brands (ASX: AB1, ‘the Company’) is pleased to announce it will create a portfolio of book apps based on five DreamWorks Animation franchises available for Android™ devices and iPhone®, iPad® and iPod touch®. The portfolio will include the globally successful How to Train Your Dragon, Kung Fu Panda, Madagascar and The Croods properties, as well as the upcoming animated comedy Trolls.
The collaboration provides Animoca Brands a unique opportunity to bring DreamWorks’ properties and characters to life through interactive digital products. It will see Animoca Brands and DreamWorks Animation co-create book apps and distribute them across the Apple iOS and Google Android platforms. Leveraging DreamWorks’ globally recognised properties, the products are expected to be highly popular among its audiences.
Robby Yung, CEO of Animoca Brands, commented: “We are very pleased to be working with DreamWorks Animation and to have the opportunity to bring their world-class animation properties to the world of book apps. DreamWorks has produced extremely popular characters that have become household and even cultural favourites, and we welcome the opportunity to add them to our growing stable of licensed brands.”
Source: Animoca Brands