MTV Lands FTA Branded Block In The Philippines
Viacom has extended MTV’s reach in the Philippines, via a weekend evening branded block on third-placed free-to-air network TV5.
The slot, which debuted July 16, airs long-form English-language programming from MTV International.
Viacom also runs a localized MTV channel in the Philippines called MTV Pinoy, with local production, marketing and ad sales managed by domestic production house Viva Communications.
Press release in full below:
Viacom International Media Networks Airs A New MTV Branded Block In The Philippines With Free-To-Air Broadcaster TV5 Network Inc.
PHILIPPINES, 25 JULY 2016 - Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced the launch of a new weekend MTV branded block, which started airing in the Philippines on 16 July 2016 with free-to-air broadcaster, TV5 Network Inc.
Over 18.4 million Filipino homes which can access TV5, are now able to enjoy a weekend of up to two and a half hours* of popular MTV international content including Catfish: The TV Show, Ex on the Beach and Ridiculousness. In the first weekend premiere on the channel, the shows for the branded block ranked within the top ten highly rated shows on TV5.
“We have a strong MTV fan base from the Philippines with a well-received localized channel via MTV Pinoy. The move to introduce an MTV branded block with TV5 allows us to get an expanded reach, especially with some of our more popular MTV international long-form content,” said VIMN Asia Pacific’s executive vice president and managing director, Mark Whitehead.
“We are delighted to introduce an MTV branded block on TV5. We’ve seen the continued popularity of the brand and believe the branded block will provide added value for the programming line-up targeted at our young viewers,” said Vincent “Coach Chot” Reyes, President of Media5, Exclusive Sales and Marketing arm of TV5.
MTV is currently available in the Philippines as a localized channel, MTV Pinoy on DTH provider, Cignal and other Pay TV operators.
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* The weekend block includes a 1.5 hour slot on Saturday evenings at 9.30 – 11pm and a 1-hour slot on Sunday evening at 8.45 – 9.45pm.
Source: Viacom International Media Networks