Nickelodeon Branded Block To Launch In Vietnam
Viacom is expanding its presence in Vietnam with a daily Nickelodeon branded block on YouTV, a channel present in about 5 million homes on cable, satellite and DTT.
YouTV, which launched two years ago, is run by International Media Corp, which is also the local licensee for MTV Vietnam.
The Nickelodeon branded block will start airing in September, running after school during the week and in the mornings at weekends.
Full press release below:
Viacom International Media Networks To Debut A New Nickelodeon Branded Block Through A Collaboration With International Media Corp’s YouTV Channel In Vietnam
SINGAPORE/ VIETNAM, 18 JULY 2016 - Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced an expanded collaboration with Vietnamese multimedia communication group, International Media Corp (IMC), to launch the first Nickelodeon branded block on IMC’s YouTV channel, available on satellite, cable and free digital terrestrial platforms in Vietnam.
By the end of September, over five million Vietnamese households who access YouTV, will be able to enjoy up to four and half hours of Nickelodeon’s world-renowned content every day during the after-school hours on weekdays and the mornings during the weekends. The multi-year deal includes iconic Nickelodeon animation titles like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and select popular live action series like The Thundermans and Haunted Hathaways.
“Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 14 years and we are delighted to partner with YouTV to bring our first Nickelodeon branded block to Vietnam,” said VIMN Asia Pacific’s executive vice president and managing director, Mark Whitehead.
“We are excited that YouTV will be the first to exclusively carry a Nickelodeon block in Vietnam. YouTV currently has a leading position in the Vietnamese market for families and this collaboration will provide significant added value for the kids’ programming line-up for our viewers,” said IMC’s executive chairman, Lam Chi Thien.
IMC currently has an existing collaboration with VIMN as a licensee partner for MTV Vietnam.
Source: Viacom International Media Networks