Sign In

Discovery Appoints Jay Trinidad SVP & GM, NE Asia

Discovery has named Jay Trinidad as its new head of Japan and Korea, based in Tokyo.

Trinidad, a digital strategist who has worked for Google, McDonald’s and Square in Asia-Pacific, has been charged with redefining Discovery’s suite of products for a millennial audience, especially beyond traditional pay-TV.

Trinidad takes over the Japan business from Louis Boswell, who now looks after Discovery’s portfolio in Southeast Asia.

Press release in full below:


Discovery Strengthens Northeast-Asia Region With Appointment Of Jay Trinidad As Senior Vice President & General Manager

Leading digital strategist with strong track record in consumer-centric operational excellence to scale up Japan and Korea markets

Singapore, 26 July, 2016 – In line with its ambition to accelerate growth, through new investment and innovation, Discovery Networks Asia-Pacific has appointed Jay Trinidad as Senior Vice President and General Manager of Northeast Asia. Trinidad will focus on expanding the business and brands beyond pay-TV platforms toward a true convergent media and entertainment company. He will also be tasked with delivering compelling brand experiences to the millennial audience by redefining Discovery’s suite of products.

Trinidad began his career at Google and during his 10-year tenure, he rose through the ranks to become the Head of Consumer Marketing and Operations for the Asia region. While he was there, Trinidad was responsible for driving the acquisition of millions of new users for Google Chrome – making it the number one browser in Asia. Trinidad was most recently with McDonald’s Japan as Vice President of Digital where he led their strategy and intensified the customer experience and engagement through digital innovation. Trinidad also previously held senior roles in Gengo, an online people-powered translation platform, and mobile payment gateway Square, Inc.

Based in Tokyo, Trinidad will report into Arthur Bastings, President and Managing Director of Discovery Networks Asia-Pacific. Trinidad takes over the Japan business from Louis Boswell who has switched portfolio to head Discovery’s Southeast Asia operations. Hee-Man Lee, the Country Manager for Korea and his team will now be folded into Trinidad’s group.

Commenting on the appointment, Bastings said, “As we inject digital into our DNA, I am thrilled to have someone of Jay’s calibre join our team. His expertise in pure-play digital and consumer-centric innovation is invaluable as we evolve and take Discovery to the next stage of growth, particularly in Northeast Asia, where we are looking to meaningfully invest and take full advantage of the region’s sophisticated and widespread wireless infrastructure.”

Trinidad is originally from the Philippines, and holds a Bachelor’s degree in Political Science from Stanford University.

Source: Discovery Networks Asia-Pacific