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HKBN Expands Into Mobile Broadband

Hong Kong’s biggest household provider of fiber broadband, HKBN, is branching out into mobile services, with a soft-launch planned for a wireless broadband service next month.

The company has signed an MOU with China Mobile and is talking to two other telcos about a branded HKBN mobile service for the residential and corporate markets after gaining an MVNO license, announced today.

An MVNO, or mobile virtual network operator, can offer mobile services without owning the underlying mobile network.

HKBN, which now serves over 800,000 households, has already made an impact on Hong Kong’s domestic pay-TV market, tying up with two paid OTT services, LeEco and TVB’s MyTV Super, to offer bundled deals to new and renewing subs on its network.

Full release below:

 

HKBN Licensed to Offer Mobile Virtual Network Operator Services

- Set to offer a full suite of fixed & mobile services with best value

HONG KONG/PRNewswire/ -- Hong Kong Broadband Network Limited ("HKBN" or "the company"), a major fibre broadband service provider in Hong Kong , announced today that the Office of the Communications Authority has licensed the company to offer mobile virtual network operator ("MVNO") services in Hong Kong . The expanded scope of its Services-Based Operator Licence allows HKBN to offer mobile telecom services by making use of the radio communications infrastructure of mobile network operators, and to sell mobile handsets and devices.

HKBN has signed Memorandum of Understanding with China Mobile Hong Kong, and is in discussions with two other local mobile network operators, with a view to launching HKBN mobile service to both the residential and corporate markets. It is anticipated that the soft launch of such service will begin as early as August this year.

"This is a strong move to maximize shareholder value by offering a full suite of fixed and mobile services, leveraging our quickly expanding broadband customer base of over 800,000 households," William Yeung , CEO & Co-Owner of HKBN said. "Replicating our success in the fixed broadband market, our mobile service will come with strong value propositions, aiming to delight customers with the best customer experience at highly competitive prices."

The addition of mobile service will form a strong part of the best-value quad-play offers by HKBN, comprising broadband, fixed-line telephone, OTT entertainment & sports, and mobile services.

"With majority of our executive level Talents invested their own savings to become Co-Owners of HKBN, we have shareholders' and customers' interests at heart. That is why we focus on delivering sustainable growth for the company, while seeking to disrupt the market by offering true values and benefits to customers," William Yeung continued.

Source: HKBN