Viki & Huace Group Sign Content Deal
SAN FRANCISCO/SHANGHAI – Viki, the global TV site powered by fans, today announced at the Shanghai TV Festival that it has signed a multi-territory content deal with Huace Group, China’s number one comprehensive film and TV media group. This deal marks the biggest international distribution agreement for Huace and the largest Chinese content deal for Viki this year.
The Huace agreement brings over ten of its most popular on-air titles, including the wildly popular series ‘My Amazing Boyfriend,’ already the most popular Chinese program on Viki to date. Viki will also add dozens of Huace library titles to Viki’s streaming service, making them available for the first time in North America and Europe. The partnership gives Viki subscribers 48 hours exclusive access (outside of China) to nearly a thousand hours of Huace shows.
“We’re thrilled to partner with Huace to help find new audiences for its shows outside of China,” said Tammy H. Nam, Viki CEO. “Viki’s unique community helps to socialize and subtitle Chinese TV shows into dozens of languages, enabling them to be enjoyed by new fans all over the world. ‘My Amazing Boyfriend,’ for example, is subtitled in nearly 30 languages, including English, Spanish, Indonesian, Arabic, Czech and Dutch!”
Chinese shows are the fastest growing category on Viki, with watch time growing nearly 300% from this time last year. Viki has nearly 700 titles from greater China, the largest library of Chinese TV shows and movies in the United States for any premium VOD site. The deal allows Huace to reach a worldwide audience through Viki’s existing global fan base of tens of millions viewers per month. Through the partnership, Viki will also unveil a Huace digital zone within its platform, marking the first branded channel for the company outside of China.
“The success of ‘My Amazing Boyfriend’ on Viki played a strong role in our decision to partner with Viki – one of the most Internet-oriented and global video platforms -- to create Huace’s most important branded channel on an online streaming platform outside of China,” said Zhao Yifang, CEO of Huace Group. “We believe the global market for Chinese TV series and films is just beginning to explode and look forward to growing our presence globally by distributing our shows on Viki.”
This latest deal with Huace is part of Viki’s push to become a top destination outside of China for fans of Chinese TV shows. Most recently, Viki signed an exclusive deal with Sanhli E-Television, the number one broadcaster in Taiwan, and has partnerships with Sohu and iCNTV, among others. Viki also co-produced its first original series “Dramaworld” with cultural investment company Jetavana Entertainment; this show is now streaming China’s top streaming site Youku. Viki launched its Chinese language site and apps in late 2015 and its shows are distributed worldwide on Viki apps and select regions of China on Xiaomi.