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Now TV Named Hong Kong Sevens 2016 Host Broadcaster

PCCW (SEHK:0008) – HONG KONG – now TV, Hong Kong’s largest pay-TV and a leading OTT service provider, will be the host broadcaster of the 2016 Cathay Pacific/HSBC Hong Kong Sevens to be held from April 8-10.

As one of Hong Kong's flagship sporting events, the Hong Kong Sevens is the most popular and prestigious event on the HSBC Sevens World Series. 28 teams from all over the world, including 16 in the core team competition and 12 in the World Rugby Sevens World Series qualifier, will compete in Hong Kong in April. These include all but one of the 12 teams already qualified for Rugby Sevens’ Olympic debut in Rio this summer.

As the host broadcaster, now TV will provide an unprecedented coverage experience for Hong Kong viewers. 10 HD cameras and a production team with over 100 people will be allocated to support this three-day mega event. now TV customers will enjoy full coverage of the event live on now SPORTS 4 (Ch. 634) in HD with exclusive interactive features including the Timeshift feature so that they will not miss a single moment of the action and entertainment. Customers also have the option to relive their favourite moments via now TV's VOD service, or to enjoy the games on the move via their smart devices on now Player.

The tournament will also be made available to the general public through a number of means. Live full broadcast is available on now SPORTS Prime (Ch. 630) via now Player for free. The public can also watch selected matches* via ViuTV, a free TV service to be broadcast via spectrum on channel 99 from April 6.

Ms. Loke Kheng Tham, PCCW's Executive Vice President of Pay TV, said, “We are proud to be Hong Kongers as Hong Kong is being chosen to host one of the greatest events in the world – Hong Kong Sevens. Being Hong Kong’s “Home of Sports”, now TV is dedicated to deliver the greatest content to local sports fans, and this is the reason why we strive to bring you back this world-class event again.”

Ms. Tham added, “now TV has always been and will continue to be in the leading role for providing a strong lineup of sports to Hong Kong viewers. We believe that the coverage of a variety of premium and exclusive sports content from around the world, including the top football leagues namely Barclays Premier League, La Liga and Bundesliga, tennis Grand Slams, ATP World Tour, NBA, all 4 golf majors, PGA Tours, F1, snooker, badminton, rugby and many more, will continue to entertain Hong Kong’s sports fans.”

Mr. Vern Reid, CEO of the Hong Kong Rugby Union said, “The HKRU is delighted to again partner with now TV as the host broadcaster of the world-famous Cathay Pacific/HSBC Hong Kong Sevens. Leveraging now TV’s range of innovative broadcast platforms will provide the ultimate access to the event for those not able to attend in person and will help spread the excitement and passion of Sevens to a vast local audience, a particular goal for us with Rugby set to boom after its Olympic debut in Rio this summer.”

* The broadcast arrangement will be announced in due course.

Source: Now TV