Comedy Central To Launch On Fetch TV
SYDNEY – Viacom International Media Networks (VIMN) today announced that it is expanding its portfolio of linear television channels in Australia with the April 1 launch of Comedy Central on Fetch TV.
Comedy Central on Fetch TV will feature the latest episodes of hit series including Inside Amy Schumer, Tosh.0, Broad City, Workaholics, The Daily Show with Trevor Noah and more. The channel will also feature new series Idiotsitter and Not Safe with Nikki Glaser, stand-up comedy showcases, the “Comedy Central Roasts” series of specials, critically-acclaimed Comedy Central library content including Key and Peele and Chappelle’s Show and acquired comedy series.
Comedy Central will be the only entertainment destination 100% dedicated to comedy on the Fetch TV service, and all long-form programming will air without commercial interruption.
Simon Bates, Vice President and head of Comedy Central and MTV in Australia and New Zealand said, “Every home deserves a channel dedicated to making you laugh, and we’re excited to be partnering with Fetch TV to introduce Comedy Central into the Australian subscription television landscape.”
“Beginning April 1, Australian audiences will be able to enjoy the world’s #1 comedy brand – Comedy Central – ad free and for no additional cost, exclusively in the Fetch TV Entertainment Pack,” said Scott Lorson, CEO of Fetch TV. “This is another exciting first for Fetch TV and a further extension of our relationship with our foundation channel partner, Viacom International Media Networks.”
The channel will be the definitive Australian home of Comedy Central, with over 90% of the titles scheduled coming from Viacom’s vast library of comedy content. Local short-form, interstitial programming and branded content will give the channel a distinctly Australian look and feel with Comedy Central’s first local commission to feature the Australian sketch group, Aunty Donna.
“Our research tells us that Australians love comedy and are big fans of Comedy Central programmes,” added Simon Bates. “While it is not surprising to learn that 89% of Australians say they love to laugh, 88% say comedy helps relieve stress and 83% say comedy helps relieve boredom, we are most encouraged by the fact that almost half say comedy is their favourite television genre.”1
Fetch TV has over 300,000 subscribers – up 100% from twelve months ago and growing – and continues to build out its “everything in one place” content proposition with the addition of new linear channels and the integration of new on-demand offerings. With the April 1 launch of Comedy Central, VIMN will have six linear channels available in the Fetch TV Entertainment channel pack.2
Comedy Central continues its rapid growth in Australia with digital, live events, social and, effective April 1, linear television extensions all launching in 2016. Comedy Central’s Australian website – comedycentral.com.au - launched in January and the first-ever Comedy Central-branded live events are being staged in March featuring the stars and co-creators of Workaholics in two sold-out shows at Sydney’s Spectrum Now festival. Local Facebook and Twitter accounts have already attracted thousands of followers and Comedy Central launched internationally on Snapchat Discover earlier this month. Working in collaboration with content, commercial and distribution partners, Comedy Central has quickly evolved into a full multiplatform comedy destination in the Australian media landscape.
Source: Viacom Intl Media Networks