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CCTV & Sesame Workshop Collaborate On Chinese New Year Program

Shanghai and New York – CCTV Children’s Channel and Sesame Workshop China are collaborating again on a Chinese New Year special program—this time for 2016, the Year of Monkey. Sesame Street’s Big Bird, Elmo and Cookie Monster invited Children’s Channel hosts Ju Ping, Xiao Lu, Huang Wei, Du Yue and Jin Dou to celebrate and enjoy the Spring Festival festivities together in Singapore. The five segments are part of CCTV’s one-hour special Let’s Celebrate Chinese New Year, which will begin airing on February 3 at 6:00pm (with rebroadcasts throughout the month).

The two organizations will also launch a joint promotional campaign on social media platforms before and during the broadcasts.

Local production was organized by MyChinaChannel Pte. Ltd, which will also syndicate a special version of the program on various broadcasters across the Southeast Asia region. The segments were shot at Universal Studios Singapore, which houses Sesame Street attractions and experiences. Other landmark attractions featured in the segments include Gardens By the Bay, Singapore Zoo, Jurong Bird Park and China Town. This shoot was also supported by Singapore Tourism Board.

This is the third year that Sesame Workshop, the nonprofit educational organization behind Sesame Street, has co-produced with CCTV Children’s Channel for its Chinese New Year special. Past topics have included special traditions and customs, legendary stories, the lion dance and the Lantern Festival.

Source: CCTV