CTE Reports Increased Viewership For Channel Suite
HONG KONG – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, finished 2015 on a high note with stellar ratings for its channels across key markets. Based on the full-year ratings data from 2015, CTE’s flagship Chinese movie channel, Celestial Movies (CM), its classic Chinese movie channel, Celestial Classic Movies (CCM), and its action entertainment channel, KIX, all achieved noteworthy network viewership growth.
In Malaysia, KIX HD continues to be the #1 English general entertainment HD channel. This is the fourth consecutive year KIX HD has held onto the top spot with Astro 4+ audiences . KIX HD also grew a tremendous 42% in average audience in 2015 versus 2014. Moreover, December 2015 was a record-breaking month, with KIX HD hitting its highest viewership since launch and becoming one of the top 20 most-watched pay TV channels on Astro on an individual channel basis .
In the Philippines, KIX remains one of the top four regional English general entertainment channels among cable & satellite 2+ viewers . The channel nearly doubled its viewership in 2015 over 2014, while hitting a record-high in December .
Meanwhile, CCM, CM and CM HD dominated the Chinese demographic in Malaysia as the top three most-watched regional movie channels in 2015 among Astro Chinese 4+ audience . Together, the three channels achieved an astonishing 76% share of the audience across regional movie channels . Beyond the Chinese demographic, CCM also attracted notable viewership from the Malay audience, ending 2015 as the tenth most-watched pay TV channel with the Astro 4+ audience .
In Indonesia, CM was one of the top three regional movie channels among its core 20-49 pay TV audience in 2015 . CM’s audience also grew by 32% in the second half of 2015 versus the first six months of the year. The channel ended the year with its highest average viewership in December.
“I am extremely proud of the Tiger team for achieving such remarkable ratings across our key markets,” said Todd Miller, Chief Executive Officer, Celestial Tiger Entertainment. “It is gratifying to see the fans we have built up over the years continue to enjoy our exceptional programming lineup, and even more exciting to watch our audience grow year after year. This is great momentum for us as we head into 2016 with an even better programming slate and even more investment into first-run and exclusive content.”
Source: Celestial Tiger Entertainment