CNBC and PT Trans Media Corpora announce Indonesia Partnership
SINGAPORE & LONDON - CNBC, First in Business Worldwide, and PT Trans Media Corpora are pleased to announce a strategic partnership that will see the creation of CNBC Indonesia, a dedicated business and financial TV and digital news service. The service, in Bahasa Indonesia, will bring CNBC's unrivalled content to the growing business community in South East Asia's largest economy and the world's fourth most populous country.
The partnership was signed in Jakarta by Mark Hoffman, Chairman of CNBC and Chairul Tanjung, Founder & Chairman of PT Trans Media Corpora's parent company, CT Corp.
"This collaboration with Trans Media is a strong addition to the suite of strategic partnerships underpinning CNBC's emerging markets strategy. We are pleased to bring CNBC's unique and robust content proposition to millions of Indonesians in their local language, further opening the world of international business and finance to a growing economic powerhouse," said Hoffman.
"The primary objectives of the CNBC Indonesia venture are to facilitate global business conversations in Bahasa Indonesia, to educate our growing middle class, and to facilitate better information flow for decision making. This will help realize the full potential of the capital markets and businesses, accelerating the economic development of Indonesia," added Tanjung.
Specific launch dates for the digital and TV services are expected to be announced later this year.