Quickplay Launches TV Lite With Apple TV and TVoS Support
Toronto, Canada: Quickplay, the global expert in powering premium video to any device, today announced TV Lite, an over-the-top (OTT) solution designed to enable content programmers and operators to roll out branded and configurable skinny TV bundles across all networks and devices, with added support for Apple TV. Operators and content programmers leverage Quickplay’s software-defined head end capabilities and 24/7 managed service to power the solution, and the media enrichment and merchandizing service to configure storefronts, build and deploy several skinny TV OTT bundles in real time.
TV Lite provides an alternative to the traditional pay TV bundle by enabling operators and content providers to offer streaming packages with smaller, targeted bundles of premium content, at a reduced cost to the typical entry-level subscription package. With Quickplay, operators and content programmers can create skinny TV offerings with support for 20-50 high definition (HD) live linear OTT channels and cloud DVR, in addition to a pared-down catalog of video-on-demand (VOD) content.
Consumers now expect personalized discovery across video sources, leaner packages with first-run original programming, and the hottest live content delivered with the highest quality to any device and over any network. In a recent study by Digitalsmiths, nearly 77% of respondents indicated a preference for consuming content via an à-la-carte model, indicating a seismic shift in the demand for content. The move towards slimmer bundles enables operators and content programmers to provide a number of alternative, tailored packages to tackle changing consumer preferences and in turn, drive viewership and revenue.
“Consumers are demanding premium, targeted content bundles at lower price points. With rising subscriber losses and changing preferences, the industry is on the verge of a significant shift. From Quickplay’s perspective it is critical to be at the forefront of this revolution,” said Wayne Purboo, CEO and Co-Founder of Quickplay. “The added flexibility and control to create leaner, targeted bundles will ensure that operators and content programmers are able to further leverage their OTT and content investments, while gaining from the simplicity, speed, and disruptive economics of a managed service model.”
Quickplay’s managed video platform provides the backend service, delivering secure streaming of nearly 700 live channels and hundreds of thousands of hours of encoded VOD content. Quickplay handles all of the adaptive streaming and content management, including DRM solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support, and featured content from over 200 premium content providers. The next generation content management and merchandising tools and self service capabilities offers complete flexibility, extensibility, and control for providers to rapidly and cost effectively create new pricing, product packages and promotions with skinny TV bundles to drive service adoption, usage, and profitability.
Quickplay will be attending CES (January 6-9) in Las Vegas where the Quickplay senior team will be available to provide an update on Quickplay’s news, deployments and strategy for 2016.