Scripps Commissions House Hunters Asia For HGTV
HGTV celebrates continued success as #1 lifestyle channel in Singapore.
SINGAPORE: Scripps Networks Interactive is marking the one-year anniversary of HGTV in Asia-Pacific by commissioning the channel’s first long-form original production, House Hunters Asia. Based on the hit U.S. format House Hunters, House Hunters Asia is set to air on HGTV in second quarter 2016.
“After just one year, HGTV has built strong viewership, maintained consistent ratings and has held its leading position as the #1 lifestyle channel in Singapore,” said Derek Chang, Managing Director, Scripps Networks Interactive, Asia-Pacific. “As part of our desire to create locally relevant content for HGTV, Scripps Networks is commissioning its first original production for HGTV, House Hunters Asia. This new production is further testament to our continued investment in the region and our commitment to producing local original productions for HGTV.”
From high-rise condominiums to humble abodes, House Hunters Asia follows prospective buyers across Asia as they navigate the sometimes rough waters of buying real estate. The new 6 x 30” series, produced by Endemol Shine, will be filmed in Singapore and Malaysia beginning in January.
HGTV is the first regional channel dedicated exclusively to the growing home and lifestyle category in Asia. Since the launch of HGTV a year ago, the channel is now the #1 lifestyle channel ranking in Singapore. Currently, HGTV is available in five countries across seven platforms in Singapore, Malaysia, Philippines, Mongolia and Australia.
Key global programming that has performed well on the channel includes Property Brothers, Kitchen Cousins, Fixer Upper, House Hunters and Flip or Flop. In addition, the local team has already produced great short-form content that has resonated with local audiences including I Love This, Small Spaces, Extreme Homes: Luxury Asia and Asian Traditions.
HGTV is part of the Scripps Networks family of lifestyle channels that are available in Asia, which include Asian Food Channel, Food Network and Travel Channel. As the world’s leading producer of lifestyle content, Scripps Networks provides access to the largest library of home, food and travel content, all under one media portfolio. For more information about HGTV, please visit www.hgtv.asia.
Source: Scripps Networks