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All3Media Announces APAC Expansion Plans

Independent distributor all3media International can today announce promotions and upcoming expansion plans as it positions the business for its next growth phase. Two senior executives have been promoted as part of a sales team restructure which will see the company open dedicated regional offices in the US and Asia Pacific, reflecting the strategic importance of both markets.

Sabrina Duguet has been appointed EVP Asia Pacific and will take charge of the Asia Pacific sales team with plans to open a dedicated sales office in the region in the coming year. Stephen Driscoll has been appointed EVP EMEA and will continue to be based in London. Both brand new EVP roles include overseeing completed programming and format sales in each territory and leading the sales teams for the region.

A newly appointed executive to head all3media International’s office in the US will be announced first quarter 2016.

Steve Macallister, CEO at all3media International, comments, “We have big ambitions for the business and, together with an expanding slate of great programmes and formats, establishing a more focussed regional approach including opening offices in the US and Asia Pacific underscores our commitment to providing world class distribution for our production partners, as well as enhanced levels of customer service to our clients.”

He adds, “I’d like to congratulate Sabrina and Stephen on their promotions. Both have demonstrated a true commitment to the company and its partners over the years, and I’m delighted that they will be stepping up to take on these important new roles.”

In other news, all3media International will announce at the Asia Television Forum in Singapore this week the launch of ATF Formats Pitch where the company will work with ATF organisers to seek out formats from the pan-Asian region to develop and partner for ROW distribution.

Sabrina Duguet was formerly SVP International Format sales. Prior to joining all3media International in 2010 she worked at Indigo as a Format Sales Executive, rising to lead the company’s format sales team with responsibility for territories including France, Germany and Asia.

Stephen Driscoll was formerly SVP International Sales and has managed several territories including Central & Eastern Europe, Pan Asia, Canada and USA. Stephen joined all3media International in 2004 from Carlton International (now ITV), where he was Senior Sales Executive from 1999 to 2004.

Source: All3 Media