Exset Upgrades Monetization Middleware Solution
The Netherlands –– Exset, pioneers of TV ecosystems for enhanced digital TV services, has today announced the launch of DMS 4.0, the latest version of its middleware. Designed specifically for emerging markets to power monetised services over and above video, the system thereby enables subscription fees to be kept low.
DMS 4.0 powers a range of services on very low-cost STBs, now including fully integrated EPG ad-insertion, allowing operators and content providers to reach a new audience as soon as users turn on their TV. The second key development is an Interactive Blue Button Ad Service; when instructed, pressing the blue button on a banner ad results in complete advert detail being revealed.
Additionally, DMS supports Push VoD, allowing operators to pre-load their most popular content to the viewer’s set-top box. USB-based PVR capabilities, meanwhile, mean viewers can record content on a simple USB stick connected to the set-top. ‘Red Button’ interactivity provides additional magazine services (weather, news, and sports, for example) at the touch of a button on the remote, or open up additional video from a programme stream.
DMS is a unique business and technology model that allows operators to provide value-added services via broadcast networks – including cable – in emerging markets, creating essential monetisation paths over and above subscriber fees. Subscription rates have to be kept to a minimum to drive penetration in these markets, but ARPU must also be driven upwards. DMS is already deployed by multiple operators across Asia, including CMG in Pakistan and One TV in Cambodia, allowing them to offer value-add services to TV sets over and above video and audio. Exset is also working with a range of receiver providers including Gospell, Newland and Atmaca Elektronik in Turkey.
Andrew Pons, Global Director of Sales and Marketing with Exset, said, “DMS 4.0 provides a significant step forward in terms of its capabilities. Emerging markets face a set of challenges that require specific attention and that is what DMS 4.0 does. This ARPU challenge for operators is very real in these markets, and can only be resolved by using low-cost but innovative technology that provides additional revenue options.”