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Gary Pudney To Head Keshet Intl In Asia

Hong Kong - Alon Shtruzman, CEO of Keshet International (KI) today announced the hire of veteran Asian TV Executive Gary Pudney in the newly created position of KI Head of Asia and the opening of a new KI office in Hong Kong. Pudney will report to Shtruzman and work closely with KI Sales Director for Asia and Latin America, Kelly Wright.

The new office and hire are indicative of KI’s growing business and commitment to the Asian market. In recent years the company has seen several successful local versions of its formats on air throughout the continent, as well as acquiring rights to Asian IP for third party distribution and production in the US. KI is keen to build new partnerships and business models in the region, working with a wide range of platforms, technology and advertising companies as well as content owners and producers.

Alon Shtruzman, CEO of Keshet International said, “There is a misconception that international companies are only interested in exporting to Asia, but that’s certainly not the case for us. We’re looking to develop a fruitful, two-way exchange of IP into and out of Asia. With an office on the ground in Hong Kong, under the guidance of an experienced and capable executive like Gary, we are well positioned to build on our success to date and become active in all major Asian markets.”

Gary Pudney, Head of Asia, Keshet International said, “KI’s drive, ambition and enthusiasm to grow in the Asian region is both alluring and infectious! I am delighted to be part of the team and am very much looking forward to the challenge of building on the success the company has already had here, further establishing the KI brand across the continent.”

Most recently KI signed a deal with China’s Huace-Croton Media that saw it license the KI comedies Traffic Light and Loaded. Keshet Studios, KI’s wholly owned US production entity, also optioned the Huace-Croton scripted property Dating Hunter for US audiences. KI’s interactive talent show RISING STAR has aired in Indonesia (RCTI) and China (CCTV) and its kid’s talent show MASTER CLASS (Beijing Satellite TV) in China also. KI’s scripted format MICE has aired on KBS and Prisoners of War optioned by Star J Entertainment in Korea. KI acquired worldwide rights to the high-rating Chinese talent show Not A Star Yet in 2014.

Formerly Head of Asia Pacific at Sparks|Eccho Group, Pudney established the company’s Asian presence, creating a profitable regional subsidiary. He sold several entertainment formats into Asian territories (Crack Them Up, Clueless, Comedy Combat, Super Soccer Stars) and acquired distribution rights for several non-scripted concepts for worldwide sale (Beat The Champions, Ultimate Brain, Exit, My Way, Fantsy Friends). He established a pipeline of Turkish drama into Asia, launching programmes in Indonesia, Malaysia, Vietnam and Pakistan and secured numerous Korean scripted properties for international distribution across EMEA. Pudney is a seasoned dealmaker, having established a number of reciprocal relationships with broadcasters, producers, advertising agencies and brands throughout Asia. He moved from the UK to Hong Kong in 2001 originally holding the position of MD at Typhoon Media before moving to Galleon as Sales and Marketing Director prior to joining Sparks|Eccho Group in December 2010.

Source: Keshet International