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Simply Money Launches On SingTel

Singapore. Bright Lights Media announces the launch of Simply Money HD on Singtel TV’s Family Starter pack {Channel no. 264} on October 19, 2015. For the first 2 months, the channel will be available as free preview to all Singtel TV subscribers.

Simply Money is an exciting new media brand in Southeast Asia involved in the aggregation and production of high quality, relevant ‘personal finance-­‐lifestyle’ content that empowers, enriches and uplifts viewers with compelling and entertaining programming.

This one of a kind channel will provide cutting edge programming about everyday issues from household debt, kids’ education, retirement savings to inspirational shows about starting your own small business and living your dreams.

“We are always on a look out for interesting channels to add to Singtel TV’s programme lineup. Personal finance is a topic that interests many of our viewers and we are looking forward to Simply Money joining the Singtel TV family,” said Mr. Goh Seow Eng, MD, Home, Consumer Singapore, Singtel.

Anshuman Misra, CEO of Bright Lights Media Pte. Ltd. said, “We are delighted to provide this unique and valuable channel to Singtel TV viewers. We at Bright Lights Media see a great future for Simply Money with Singtel TV. We are confident that the viewers in Singapore will appreciate and enjoy the unique, valuable and compelling programming we have strived so hard to create.”

Upon launch, Simply Money will feature premium content from around the world such as ‘The Truth About Money with Ric Edelman’ (U.S. Public Television), ‘Til Debt Do Us Part’ (Frantic Films), ‘SuperScrimpers’ (Channel 4), ‘The Profit’ (CNBC, US). Locally produced original programming will be added to the line up shortly. Simply Money is programmed for a wide demographic and targets aspirational middle class viewers both male and female.

Bright Lights Media Pte Ltd is a Singapore company involved in broadcasting pay TV channel Simply Money, licensing content and producing original content in Singapore and across Southeast Asia. The company will also develop personal finance apps for the Southeast Asian market.

Source: Bright Lights Media