Foxtel Arts Launches Mezzo Live HD Block
Lagardère Active and Lightning International announce a new major carriage agreement that sees 'Mezzo Live HD' launch a daily 4-hour branded block on FOXTEL’s in-house arts channel ‘FOXTEL Arts’.
Starting 2nd November 2015 ‘Mezzo Live HD’ will be retransmitted live daily on ‘FOXTEL Arts’ Monday to Friday from 12 noon to 4pm (NSW) and offer the best of classical music, opera, ballet and jazz to ‘FOXTEL Arts’ subscribers.
‘FOXTEL Arts’ launched this year and is available on channel 133 in the HD and Docos packages.
This marks the first agreement for Mezzo Live HD in Australia and another major step in the channel's development in Asia-Pacific.
Gérald-Brice Viret, CEO, Lagardère Active TV, declared: “We are thrilled to bring Mezzo Live HD to another major pay-tv provider in Asia-Pacific. We are confident that the great value of our premium music content will contribute to drive growth and viewership for ‘FOXTEL Arts’ and establish the channel as the top destination for arts lovers in Australia.”
Stephen Baldwin, Foxtel's Head of Channels & Operations remarked "The addition of Mezzo Live HD will provide Foxtel Arts subscribers access to performances from European Concert Halls and Festival Stages thus strengthening the content offering on the channel.
James Ross, CEO of Lightning International, the Asia-Pacific representative for Mezzo Live HD added “We have had a fantastic response to the rollout of Mezzo Live HD in the region from our partners and operators, and we welcome FOXTEL as the latest affiliate – with more to come soon!”
Now available in 6 major Asia-Pacific markets, Mezzo Live HD’ features the best classical and jazz concerts with 100% of content in HD and over 80% self-produced from the most prestigious international venues like Paris’ Opera, London’s Covent Garden, Milan’s Scala or Moscow’s Bolshoi.
The channel plans additional localised content in 2015 with new partnerships in the works in Australia, Japan, Korea, Singapore, Hong Kong and Taiwan.