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HBO Rebrands Screen Red To Red

SINGAPORE – HBO Asia’s first Asian movie channel, SCREEN RED, will be re-branded as RED BY HBO from 1 October 2015. The refreshed channel will have a vibrant new look, marrying traditional motifs from the region with contemporary themes to better reflect the channel’s younger, more diverse and dynamic viewer profile. RED BY HBO will also have greater emphasis on local story telling from South East Asia, in addition to those from Japan, Korean and Greater China previously featured on Screen RED.

With the new tagline of ‘Asian stories you love’, the refreshed RED BY HBO channel will continue to showcase internationally acclaimed, award-winning and popular movies and series from the region as well as HBO Asia Originals such as Serangoon Road, Grace and Halfworlds.

Launched in 2010 by HBO Asia and Mei Ah, the rebranded channel will continue to carry Mei Ah’s slate of movies, including nine new theatrical releases that will premiere first on Asian television on RED by HBO. They include the award-winning detective crime drama Port Of Call (踏血尋梅) starring Aaron Kwok (郭富城) and the recently released horror movie Knock Knock! Who’s There? (有客到) starring Kate Tsui (徐子珊).

“RED BY HBO is the destination for non-stop Asian movie entertainment powered by one of the world’s most prestigious movie channels – HBO,” said Jonathan Spink, CEO of HBO Asia. “RED BY HBO will have internationally acclaimed titles, award-winners and all-time-favourite Asian movies and series to better cater to our diverse audiences across the region.”

Available in high definition, programmes on RED BY HBO are presented in original language with English and local language subtitles*. RED BY HBO is currently available in Indonesia, Malaysia, Myanmar, Philippines, Thailand and Vietnam.

With the refresh, some Asian movie titles to look out for in October on RED BY HBO include:

  • KID KULAFU (Philippines) – A film about the challenging childhood of a boxing superstar, Manny Pacquiao. Directed by Paul Soriano, who won the Best Director at Film Academy of the Philippines FAP Awards, the film stars Buboy Villar, a member of the youngest boy band in the Philippines, the Mak and the Dudes.

  • CONJURING SPIRIT (Vietnam) - Lan and her son Bi, move into an unoccupied apartment known for its strange occurrences and have experiences of their own. She decides to investigate them.

  • ODE TO MY FATHER (Korea) - A major box office hit in 2014 that surpassed 13 million ticket admissions, making it the second most-watched Korean film of all time. Spanning over 60 years, this film chronicles the life of a man, who in the face of tumultuous events, marshals extraordinary courage to protect his family.

  • CRUSH (Indonesia) - A comical yet heart-warming story of a famous Indonesian girl band struggling to save their pride when their charming dance instructor leaves them.

  • AFTERIMAGES (Singapore) - A collection of horror films from hell. A group of friends burn paper effigy cameras for the dead and receive spine-tingling horror films in return.

Source: HBO