TVB, CMC, Warner Bros. Announce Chinese Film Partnership
Televisions Broadcasts Limited (TVB) will partner with China Media Capital (CMC) and Warner Brothers Entertainment (Warner Bros.) to develop and produce a slate of Chinese- language films, including global tent poles for distribution in China and internationally.
In an announcement today (20 September), Li Ruigang, Founding Chairman of CMC and Kevin Tsujihara, Chairman and CEO of Warner Bros. said a new joint venture, Flagship Entertainment Group, will be formed to capitalise on China’s rapidly growing film market and increasing demand for high-quality domestic movies.
Charles Chan, Chairman of TVB welcomes the announcement.
“We are thrilled to partner with CMC, China’s preeminent media and entertainment company; and Warner Bros., a global leader in entertainment and film. We trust the joint venture will help us look for new, creative ideas and bring our content to the next level. The partnership with CMC and Warner Bros. will open a lot of doors in the mainland and overseas film markets,” Charles Chan said.
“Hong Kong holds a unique position in bridging the Chinese mainland audiences with Hollywood studios. TVB, as the leading broadcaster in Hong Kong, has a unique advantage because of its many popular artistes and wide range of promotion platforms.”
“As I said when launching the Shaw Brothers Pictures Limited earlier this year, I hope to join hands with local film companies to produce more popular and quality films. Hong Kong has created many classic titles before. Together with Hong Kong filmmakers, talents and professionals, we have the confidence to make new ones,” he said.