Astro Announces More Same-Day Broadcasts Of US Shows
Astro doubled titles of same day as The US TV series.
Kuala Lumpur — Malaysian viewers can watch the latest season of popular TV series such as Empire, Scandal, The Walking Dead, Heroes Reborn, Quantico and more on the same day as the US.
Agnes Rozario, Vice President, Content Management Group, Astro, said, “Returning this year with bigger titles and new seasons we are kicking off our Same Day as The US campaign with a bang. Malaysians can join the global conversation around these series as they premiere. And our customers can watch their shows On Demand and on the go at their convenience.
Working with our channel partners we have become the destination for the latest series offered fastest from the US. Last year we had 15 (fifteen) titles at launch; this year we have 25 (twenty five) to kick off the Fall season and we will continue to curate the best and most relevant titles to offer the best entertainment experience for our customers”.
Donovan Castillo-Mohlman, Director of Programming and Acquisitions, Asia, NBCUniversal International Networks said, “We are excited to expand our fast-track programming initiative with the launch of The Tonight Show Starring Jimmy Fallon, airing Same Day as The U.S. for the first time in Malaysia on E!. Our commitment to this strategy is also reflected on DIVA, where viewers can enjoy the latest seasons of popular Emmy-nominated series The Good Wife and Brooklyn Nine-Nine – Same Day as The U.S. – as well as the final season of Downton Abbey – Same Day as The U.K.”
Ling Sze Gan, Vice President, Affiliate & Media Sales, Sony Pictures Television Networks, Asia said, “Quantico on AXN is this season’s most anticipated drama premiere so delivering it within 12 hours of the U.S is non-negotiable for our discerning Malaysian audience. Our other returning hit series, including The Blacklist, The Voice, CSI:Cyber and The Amazing Race are also on the Same Day As The US, ensuring that AXN viewers are always up to date with the latest in Hollywood’s most thrilling entertainment.”
Penny Tan, Director of Marketing of FOX International Channels (FIC) said “The Same Day as The U.S effort is timely and it reflects FIC’s commitment to its loyal viewers. FOXHD, Starworld and FXHD will be providing rapid roll out for 9 programmes including all-time favourites THE WALKING DEAD S6 and new series like HEROES REBORN on FOX and Crazy Ex-Girlfriend on STAR WORLD - allowing our viewers to keep up with their favourite shows on the same day as the US in the comfort of their home with the ultimate viewing experience with Astro”.
“The wait is over. As of early this year, HBO and CINEMAX Originals premiere in Asia the same time as the U.S. This will help in the fight against piracy and viewers of our award-winning and critically-acclaimed programs will no longer be affected by spoilers they read on social media,” said Magdalene Ew, Head of Marketing, Creative and Content, HBO Asia. “HBO is the first channel in Malaysia to offer simultaneous airing of U.S. Original programs starting this year with Game of Thrones followed by the latest seasons of Silicon Valley, Veep, True Detective, Ballers and The Brink. The Leftovers Season 2 will premiere same time as the U.S. on 5 October at 9am on HBO with a primetime encore telecast that same evening.”
"Ellen is not only a familiar face on Lifetime but is a perfect representation of the Lifetime channel with her fun, engaging, inclusive and warm hearted approach. Not only is there a brand new season of Ellen every weekday on Lifetime, once again we are pulling out the stops to bring it to Lifetime on the Same Day as The U.S.” said Michele Schofield, Senior Vice President, Programming & Marketing, A+E Networks Asia.
It’s so easy for Astro customers to watch their favourite TV series whenever and wherever they want - be it on TV or on Astro On The Go. For an On Demand experience customers just need to connect their Astro PVR to the internet or download the Astro on the Go app. With more episodes available on demand we encourage our customers to take advantage of this offering and go back and binge watch their favourite series all in one go.
Same Day as The U.S. and U.K. titles on air and upcoming on Astro include:
- Downton Abbey S6 – Final Season (Sept 21 – DIVA, CH702/CH723 HD)
- The Voice S9 (Sep 22 & 23 – AXN, CH701/CH721 HD)
- Empire S2 (Sep 24 – Star World, CH711/CH722 HD)
- Scandal S5 (Sep 25 – StarWorld, CH711/CH722 HD)
- Heroes Reborn (Sep 25 – FOXHD, CH 724)
- CSI 2-hour movie – Series Finale (Sep 28 - AXN, CH701/CH721 HD)
- Quantico (Sep 28 – AXN, CH701/CH721 HD)
- Brooklyn Nine-Nine S3 (Sep 29 – DIVA, CH702/CH723 HD)
- Marvel’s Agent of S.H.I.E.L.D S3 (Sep 30 - FOXHD, CH 724)
- The Tonight Show Starring Jimmy Fallon (Oct 2 – E!, CH712)
- Sleepy Hollow S3 (Oct 2 – FOX HD, CH 724)
- The Blacklist S3 (Oct 2 – AXN HD- CH 701, 721)
- The Leftovers S2 (Oct 5 – HBO HD CH411/431)
- The Good Wife S7 (Oct 5 – DIVA HD CH702/723)
- Homeland S5 (Oct5 – FX HD CH726)
- The Walking Dead S6 (Oct 12 - FOXHD, CH 724)
- My Crazy Ex-Girlfriend (Oct 13 – STAR WORLD HD CH711/722)
Please find the full list of titles in the appendix and for more information about the programme, please visit: www.astro.com.my
Source: Astro Malaysia Holdings