Dreamworks Channel Launches In Malaysia Via HyppTV
Channel to feature more original content than any kids channel in Asia.
Telekom Malaysia Berhad (TM), via its award winning IPTV service HyppTV, and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) along with HBO Asia, officially launched the DreamWorks channel, a brand new kids’ and family program service, in Malaysia today. Following the channel’s inaugural launch in Thailand last month, Malaysia becomes the second country in Asia to debut the channel, which DreamWorks and HBO are offering across the region. DreamWorks is available on HyppTV Channel 550, with two (2) months free viewing available starting 10 September 2015.
DreamWorks programming will feature its signature original series including the Emmy-award winning series All Hail King Julien, starring the world’s biggest party animal from the hugely successful Madagascar theatrical films, and The Adventures of Puss in Boots, featuring the sword-fighting feline fortune hunter made famous by the Shrek franchise. Dragons: Race to the Edge, inspired by the critically acclaimed How to Train Your Dragon films, will further build out the schedule in Q4 this year, with even more original series expected to be added in early 2016. Joining the award-winning lineup will be many other established characters, such as Casper the Friendly Ghost in his adventure series Casper’s Scare School, and the new original series Dinotrux, an action-packed adventure series of prehistoric proportions based on a series of award-winning children’s books. The channel will also present a daily morning preschool block, DreamWorks Junior, featuring favorites Raa Raa The Noisy Lion and Guess with Jess.
The new channel was launched by Jeremy Kung, Executive Vice President, New Media, TM and Eric Ellenbogen, Co-Head, International TV & DreamWorks Classics in an exclusive and colorful event held at Menara KL. The event was also attended by local celebrities such as Hunny Madu, Afzan Rahman and Arissa Afrina.
To add merriment to the event, HyppTV has organised fun-filled activities, delighting young fans for the first time in Malaysia with appearances by DreamWorks characters King Julien and Puss in Boots.
Commenting on the launch, Kung said “We are excited to officially launch DreamWorks; a brand new, never before seen channel in Malaysia, the second country in Asia to debut the channel, on HyppTV channel 550. DreamWorks offers a fresh world class animation series for HyppTV customers that can be enjoyed by the young as well as the young at heart. At HyppTV, we will continue to bring Malaysian viewers with exciting, unique world-class content to fullfil their demands.”
“With your viewing pleasure in mind and also in line with our commitment to ensure Life Made Easier for our valued customers, DreamWorks is available for subscription at an a-la-carte option at RM9 per month and also included as part of HyppTV’s Jumbo Pack offering exciting entertainment and sports channel at RM60 per month at no additional HD fee. Our latest broadband package offering allows you to increase your broadband speed to 30mbps with Unifi package with HyppTV Jumbo Pack bundled together at an offer price of RM229 a month only,” he added.
“We are excited to be working with Malaysia’s leading media group, Telekom Malaysia Berhad, to bring our signature original television series to families all over Malaysia,” said Eric Ellenbogen, Co-Head, International TV & DreamWorks Classics. “DreamWorks is the home of great animation and stroytelling, and we are excited to bring our content all together in one amazing place and across every platform imaginable. The channel is hosted by our best known characters and available for kids and their families to watch whenever and wherever they want.”
“As the exclusive distributor of the DreamWorks channel in Asia, we are happy to be able to bring this channel that has great story telling and beloved characters to HyppTV audiences in Malaysia,” said Jonathan Spink, CEO, HBO Asia. “Today’s announcement follows closely after the inaugural Asian launch of the DreamWorks channel on CTH in Thailand last month.”
Source: DreamWorks Animation