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Disney, M/six, Clear Channel Debut Real Time OOH Displays

SINGAPORE - For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based on the weather. This has been enabled by a technology evolution in outdoor, which allows for the use of dynamic, digital formats and therefore data feeds; similar to those employed in digital display.

There was a lot of anticipation for the launch of Disney-Pixar’s Inside Out (in cinemas since 27 August) and for good reason: it is an animated film for all ages that is sweeping the world off its feet and indications are that will be one of Pixar’s most iconic achievements to date.

After young Riley is uprooted from her Midwest life and moved to San Francisco, her emotions - Joy, Fear, Anger, Disgust and Sadness - conflict on how best to navigate a new city, house, and school. Each of the five emotions is characterised. For instance, Anger is perpetually angry, everything scares Fear, and happiness is a lost cause for poor Sadness.

Source: M/six