HGTV Makes Malaysian Debut Over Astro
HGTV is the first dedicated home and lifestyle channel to launch in Malaysia.
MALAYSIA – Scripps Networks Interactive today announced the launch of top-rated U.S. home and lifestyle channel HGTV in Malaysia on Astro, the largest pay-TV operator in the market. HGTV will make its debut on Astro Channel 731 on 31st of August as the first regional channel dedicated to the growing home and lifestyle category in Malaysia.
Astro customers can catch top-rated programmes like Property Brothers, starring Canadian twins and real estate experts Drew and Jonathan Scott, Cousins Undercover featuring real-life construction experts, Anthony Carrino and John Colaneri, and Fixer Upper, starring home renovation power couple, Chip and Joanna Gaines. Viewers can also look forward to new exciting series featuring top celebrities like Ellen DeGeneres in Ellen’s Design Challenge and William Shatner in The Shatner Project.
In addition to these established series, Scripps Networks is dedicated to commissioning local originations as well. HGTV will launch with locally produced series Extreme Homes Asia which gives viewers a chance to peer inside some of the region’s most unusual homes and Asia Traditions, a short-form series featuring inspired Asian architecture and unique home design.
Derek Chang, managing director of Scripps Networks Asia-Pacific said, “After only launching regionally in Asia at the end of 2014, HGTV has quickly become the number one lifestyle channel in Singapore. This is a great achievement for the team, and I am confident the channel will receive the same outstanding response in Malaysia. Viewers can look forward to being entertained by HGTV’s fun loving hosts while being inspired by fresh ideas and personal heartwarming stories about the home. I would like to thank the Astro team for all of their support and we are excited to work with them to bring the HGTV experience into their viewer’s homes.”
Agnes Rozario, Vice President, Content Management Group, Astro added, “We see HGTV as a great addition to our current lifestyle offering. As the only channel dedicated to the home and lifestyle category in Malaysia, we are confident that our viewers will identify with HGTV’s programming and hosts. We look to work closely with the Scripps Networks team to bring more of its compelling content to Malaysia along with unique opportunities to bring our customers closer to their favorite HGTV personalities.”
Since its Asia-wide launch in December 2014, the channel has expanded its distribution across the region and is now available on Astro in Malaysia, StarHub in Singapore, Fetch TV in Australia, SKYcable and Cignal in the Philippines, and Univision in Mongolia.
HGTV is part of the Metro pack and will be available for free preview on Astro, Channel 731 from 31 August to 13 September. Those who sign up for HGTV between 1 October to 31 October can also get a chance to win a set of Stressless Chairs worth RM12,000 – interested parties may visit www.astrocircle.com.my for more details.
For the latest channel updates, subscription information and a taste of HGTV’s most popular programmes visit www.hgtv.asia/my from 31st August onwards.