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TM, Football Association Of Malaysia Boost Ties

KUALA LUMPUR - Telekom Malaysia Berhad (TM), Malaysia’s Convergence Champion, and the Football Malaysia Limited Liability Partnership today officially announced its sponsorship for Malaysia Cup where TM becomes the Title Sponsor and the most coveted trophy is now known as ‘TM Piala Malaysia’ from this year until 2017.

With the three-year deal, TM’s brand will be integrated with Piala Malaysia’s logo, which was launched today. As such TM’s marketing rights that include entitlements that allow them to build a strong association with the Malaysia Cup trophy as well as the teams in the compeition for promotional and on-ground activities.

At the same event, TM has also sealed a commercial sponsorship agreement with the FMLLP, making TM the Co-Sponsor for the Malaysia Super League (MSL) for the year 2016 and 2017.

The agreement also marks the renewal of TM’s continued support towards local football development and uplifting the standards of Malaysian football, which will see TM’s logo being displayed on National Team’s training jerseys as well as on its official stationeries, and related marketing and communications materials.

TM is a long-standing supporter of Malaysian sports and athletes with its partnerships with sports-related organisation such as the Football Association of Malaysia (FAM) and the National Sports Council (MSN), besides its ongoing Mencari Ramli TV reality show.

Said FAM president Tengku Abdullah Sultan Ahmad Shah: “Telekom Malaysia has been a loyal partner of football, and this announcement is a great milestone for the TM Piala Malaysia and future editions of the Malaysia Cup. This sponsorship announcement is also a significant first step for the Football Malaysia Limited Liability Partnership and MP & Silva, and I’m heartened by the teamwork and determination shown to secure a great long-term title sponsor in Telekom Malaysia.”

Commenting on the partnership, Tan Sri Zamzamzairani Mohd Isa, Group Chief Executive Officer, TM shared, “TM is proud to be able to secure the Title Sponsor for the coveted Malaysia Cup this year, reflecting our support towards the development of local football. Never is this more evident than with the Malaysia Cup, one of Asia’s oldest football tournaments and still never failed to draw thousands of people. As part of the sponsorship, we are able to bring the teams that are vying for the Cup closer to Malaysian football fans through on-ground activities, particularly our roadshows nationwide. This way, we hope to re-ignite the interest of Malaysians towards local football and bring the fans together to cheer for their favorite team.”

The Football Malaysia LLP was established to privatize of the Malaysian football league system, that will oversee five entities in Malaysian football under its jurisdiction, which include the Malaysia Super League, the Malaysia Premier League, the FA Cup, the TM Piala Malaysia and the Charity Shield. Stakeholders of the FMLLP include the FAM as the Managing Partner, MP & Silva as a special partner overseeing FAM’s global media and commercial rights, as well as the respective football clubs as partners.

Said Beatrice Lee, MP & Silva’s Managing Director, Asia Pacific: “We are delighted to have made this partnership possible through the shared goal of taking the TM Piala Malaysia to greater heights. This is the first of many important initiatives aimed towards professionalising Malaysia Football and having Telekom Malaysia is key to building a strong foundation for the future of this iconic football tournament.”

Kevin Ramalingam, Chief Executive Officer of Football Malaysia LLP said: “TM's commitment for the long term is a glowing reflection on the value of Malaysian football and its reach. They have always been a big supporter of football and Malaysian sports in general and we thank them immensely.

“Everyone involved has worked very hard to ensure that TM receives good value for their sponsorship and we are all very happy that they have made this decision not only as a service to Malaysian football but based on the real value that Malaysian football presents. We are confident that we will make many more sponsorship announcements in the future, but this one with TM will always be special as they have come to the front of the queue and made this commitment first,” he added.

Through this exclusive partnership with FAM and Football Malaysia LLP, TM aspires to ignite the spirit of Malaysia Cup fans in supporting their beloved state and club in the local football league. The collaboration is part of the TM’s holistic approach to football, in particular sports marketing, sponsorship and development - ranging from grassroots level through National Football Development Programme (NFDP) and “Mencari Ramli” (TM’s unique and popular youth football reality show on TV3); at national level via‎ FAM as well as on an international level via Manchester United. Through the company’s flagship initiative ‘Team Malaysia’, TM’s overall strategic sports campaign seeks to further champion national pride through sports and further ignite the the athletes’ drive for in their pursuit for excellence and put Malaysia on the global sports map.

Source: Telekom Malaysia