BBC Worldwide & SMG To Expand Content Partnership
Major areas of co-operation include co-productions, content distribution & format creation & productions.
BBC Worldwide today signed a Memorandum of Understanding with Chinese leading omni-media company, Shanghai Media Group (SMG) – an agreement that will expand their strategic relationship to include programme and format production, programme distribution and co-production opportunities.
- Extension of the CBeebies brand in China - exploring opportunities with BesTV, to broaden the CBeebies brand in China to beyond TV to include consumer products, e-commerce and marketing.
- Co-production opportunities - with BesTV, DocuChina and Toonmax Media exploring areas of co-operation in documentaries, factual entertainment and drama spaces including theatrical - for the Chinese and global markets. The first co-production output of a major documentary is expected to be completed within 12 months.
- Format production – with Dragon TV, focusing on the production of BBC formats for the channel, and ultimately co-developing original formats to take to the international market.