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MP & Silva Appoints Sherman Tan Head Of Asia Strategic Partnerships & Biz Dev


MP & Silva, a leading international sports media company, announced today the appointment of Sherman Tan for the newly created role as Head of Strategic Partnership & Business Development (Asia) with effect from this week.
Sherman will be responsible for overseeing sponsorship projects across Asia, and will be involved in the strategic partnership with the Football Association of Singapore (FAS) in areas including commercial opportunities & event management. He will be based at MP and Silva’s Asia Pacific office in Singapore, and report directly to Beatrice Lee, Managing Director (Asia Pacific).
Sherman’s appointment bolsters MP & Silva’s focus on further growth in Asia in exploring new commercial and sponsorship opportunities. MP & Silva aims to continue expanding its business following its strategic partnership with the FAS covering sponsorship, media rights and international events, as well as its appointment as the Football Association of Malaysia’s Global Advisor for all media and commercial rights across its extensive line-up of competitions.
Said Marco Auletta, MP & Silva’s CEO: “We are extremely pleased to have someone with Sherman’s extensive experience and keen insights into the sponsorship arena in Asia. He has a proven track record having secured multi-year sponsorship deals for a variety of sporting events, and we look forward to leveraging on his well-established relationships to continue building on our success across the region.
“He has a thorough understanding of the Singapore market, and we are confident his contributions will be key to securing long-term partnerships and adding value to our recent partnership with the FAS, in addition to new business and marketing rights opportunities.”
Sherman has more than 23 years of experience in sponsorship, advertising and events management across the region, and joins MP & Silva from Total Sports Asia where he was Vice President of Sales and Partnerships (SEA). Prior to that, Sherman was the Head of the Events Management Group in ESPN STAR Sports (ESS) where he played an instrumental role in securing multi-year sponsorship deals for events such as the KIA World Extreme Games, Guinness World Pool Series, Achilles Formula Drift Asia Series and Tiger Street Football Asia. Sherman also has an extensive background in broadcast sponsorship with companies such as MTV Asia and MediaCorp.
In addition to the recent partnership and agreement announcements between MP & Silva and the FAS and FAM respectively, the company are also official media advisors to the Olympic Council of Asia, the FIA Formula E, the Association of National Olympic Committees, and are the International Development Partners to the Scottish Professional Football League.
MP & Silva’s prominent portfolio of media clients and partners globally includes FIFA, UEFA, the English Football League, Italian Serie A, German Bundesliga, French Football League and English Football Association, the Ekstraklasa Polish Football League and the Belgian Football League.
Source: MP & Silva