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Videocon D2h Deploys Cisco 4K UHD Encoders

Videocon d2h, one of the fastest-growing Direct-to-Home (DTH) companies in India, has chosen the Cisco® AnyRes Live UHD Encoders to launch its 4K-enabled Ultra High Definition viewing experience. This is the global launch of Cisco’s 4K Encoder and a redefinition of TV viewing. The 4K Encoder brings best-in-class quality for real-time media delivery applications such as live sports and 24-hour programming. The strategic announcement comes during the biggest sporting event in the country – the Cricket World Cup 2015.

4K resolution offers a whopping 8.3 million pixels to display a virtually flawless picture even when viewed up close, delivering vivid colors and picture details of the highest quality. Powered by an array of Cisco AnyRes Live UHD Encoders, Videocon d2h will deliver an unsurpassed television viewing experience to cricket enthusiasts in the country during the much-anticipated Cricket World Cup. This comprehensive, reliable platform can be scaled up to stream multiple formats to any device, including iPhone, iPad, feature phones, and smartphones, as well as delivering pristine Ultra HD video to televisions.

Technical highlights:

  • Delivers highest quality encoding using an HEVC/H.265 codec developed by Cisco
  • Wide range of frame rates from 24 fps all the way up to 60 fps
  • Virtually flawless pictures achieved with 10 bit color depth
  • Reliable transmission with an UHD input front end offering robust synchronization to the live signal feeds
  • Capable of SD, HD, Full HD or Multi format ABR encoding using H.264 as well as H.265
  • Various baseband graphics processing features, including logo insertion.

The launch of 4K encoders on the Videocon d2h platform marks the first ever deployment of Cisco AnyRes Live UHD Encoder in the world and will be followed shortly by two more customer deployments in Asia Pacific. Powered by state-of-the-art Cisco UCS® servers, these encoders promise a faster time-to-market and provide the strongest technical foundation to the 4K infrastructure.

Source: Cisco