Appier Introduces Programatic Ad Solution On Singtel TV
Appier, the leading AI - empowered cross - screen technology company, today announced a media representation agreement with Singtel Advertising to introduce the first programmatic TV solution in Singapore , enabling advertisers to more effectively reach Singapore’s substantial but fragmented TV - watching population.
With Appier’s programmatic TV platform , adverti sers can now plan TV campaigns based on specific target audience profiles and purchase Singtel TV ’s inventory with just a few clicks. Appier's channel recommendation system will also incorporate insights from Singtel Advertising’s existing suite of analytics capabilities, enabling brands in Singapore to leverage automation to identify the most relevant channels .
Anurag Dahiya, Head of Content and Advertising, Gr oup Consumer, Singtel commented , “Singtel Advertising is constantly exploring new opport unities for advertisers to reach our affluent audiences . We are committed to invest in innovations to better serve our advertisers and media buyers . Singtel Advertising’s account management team will continue to service our advertisers and media buyers, br inging them our unique suite of advanced audience analytics capabilities and premium content, such as Barclays Premier League on mio Stadium and original productions on Jia Le channel.
With Appier’s technology, we now have the advantage of providing advert isers with one more convenient sales channel for buying a part of Singtel TV’s media inventory.”
Intelligent data analysis plays an even more important role in today’s multi - screen era. According to Appier’s latest cross - screen user behavio u r research report, more than one quarter of regional users own three or more devices. Cross - screen user behavio u r is also more complex than ever, given varying usage for different time periods , locations, and device types .
“At Appier, we are committed to innovating and developing the next generation cross - screen intelligence solution that can adaptively fit into consumers ever - changing lifestyle s . TV is one of the most important screens for all consumers and we are glad to confirm this partnership with Singtel Advertising . It not only provides advertisers with a larger pool of inventories across mobile devices, PCs and TVs, but also delivers the right content to the right audiences at the right time , and on the right screen,” said Chih - Han Yu, Co - founder and C EO of Appier.