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Astro Adds 2 HD Channels To Korean Pack

Astro adds two new High Definition (HD) Korean channels, namely Oh!K HD (Channel 394) and Channel M HD (Channel 395) on 16 February 2015, further strengthening Astro’s K-Entertainment offering. All Astro customers with B.yond boxes will be able to enjoy a free preview of Oh!K HD and Channel M HD until end February 2015. Subsequently, Oh!K HD and Channel M HD will be part of our new Korean Pack offering, priced at RM10 monthly.

Agnes Rozario, Vice President, Content Management Group, Astro, said, “Astro was the first in Malaysia to bring dedicated 24/7 Korean channels to fans via KBS World and ONE HD channels. Today, KBS World is accessible to all Astro customers and ONE HD is one of the most watched channels both on TV and Astro on the Go (AOTG).  Channel M is one of the strongest Asian youth and music oriented channels in the region and has been at the forefront of spreading K-culture throughout the world.  Oh!K HD offers the best and latest of MBC in Korea.  With our total offering of Channel M HD, Oh!K HD, ONE HD and KBS World, Astro becomes the unrivalled destination for K-entertainment across drama, K-pop and Variety entertainment all in HD and available on the screen of your choice be it on TV or  AOTG on PC, Tablet or smartphone.”

“Oh!K HD and Channel M HD will also broadcast shows just hours after its first broadcast in Korea ensuring that Astro remains the easiest and fastest way for customers to watch their favourite Korean shows. Hence, we’re confident that these new HD channels will be well received by our customers.”

Phil Nelson, Turner International’s Senior Vice President and Managing Director of North Asia and Southeast Asia Pacific, said: “Turner’s leading brands – CNN and Cartoon Network – have been key News and Kids channels in Astro’s portfolio for years, so we can’t wait to delight Malaysian audiences with Oh!K HD, our latest general entertainment channel. Since its regional debut last October, Oh!K HD has gained strong popularity, with some of the very best Korean drama and variety series airing within 24 hours of their original telecast.”

Oh!K HD (Channel 394) brings premium drama series and variety shows and music programming by the Korean broadcaster MBC, with drama titles such as, ‘Shine or Go Crazy’, broadcasted Same Day as Korea; ‘Rosy Lovers’ and ‘Four Legendary Witches’. Popular Variety and Music content shown on the channel include ‘Infinite Challenge’ and ‘I am a Singer’ (Season 3).
Vineet Puri, Territory Head, Malaysia, Fox International Channels said, “Channel M HD, as an all-round channel provides diverse content including drama, K-pop, variety, reality and lifestyle programs to entertain audiences from all age and any groups of interest. With good understanding of our audiences’ needs, Channel M HD’s localisation efforts include tailor made original production – bridging the barrier between Korean entertainment and the viewers’ local culture. Based in South East Asia, we are in the best position to lead the Korean wave, and we guarantee to bring you the best entertainment content from Korea.” 

Home to the popular MNet Asian Music Awards (MAMA), Channel M HD (Channel 395) offers comprehensive content from the latest ‘Hallyu’ trend, from K-Pop, variety, drama and lifestyle programmes. Channel M HD delivers the latest K-Pop content with the popular music chart programme, ‘M!COUNTDOWN’ shown 24 hours after its Korean premiere. Other popular programmes include the drama ‘Bad Guys’; and variety programmes, ‘Over Flower Series’; ‘Get It Beauty’; ‘Pony’s Diary’; and ‘K Chef Battlefield 2’.

At Astro we are committed to localisation and to this end, Oh!K HD and Channel M HD will have a choice of English, Bahasa Malaysia and Chinese subtitles, as well as audio options in original Korean language, and selected programmes dubbed in Mandarin and Bahasa Malaysia. For the added convenience of our customers both Oh!K HD and Channel M HD are also available on Astro on the Go giving our customers the ability to choose the screen of their choice be it on TV, online or on mobile.

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Source: Astro