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Global,Consumer Trends

Reaching The Business Elite

Market research survey BE: Asia, formerly known as ABRS, has been profiling senior business executives in the region since 1985.

The study, part of a global portfolio looking at this audience worldwide, shines a light on a small but affluent segment of around 240,000 senior decision-makers across Hong Kong, Singapore, Korea, Taiwan, Indonesia, the Philippines, Malaysia and Thailand.

This short video highlights some topline findings, for Asia and worldwide.

Video: 1:49

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