As over-the-top (OTT) video, delivered over broadband, becomes more popular in Asia, pay-TV operators are starting their own multiscreen services, hoping to win over new customers while keeping existing subscribers loyal.

It’s a young, greenfield sector, where fast-moving and entrepreneurial startups, from abroad as well as at home, also want to play.

We spoke to Mihai Crasneanu, CEO of global VOD and OTT specialist Grey Juice Lab, about the ground realities and opportunities companies are facing in Asia.

Video: 4:10