122016 Turner_Goblin
122016 Turner_Goblin
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Hong Kong,Media Planning,Mobile,Online Video,Consumer Trends

Multiscreen Competition: Hong Kong

A recently released research report from Millward Brown examines multiscreen behavior across 32 countries, focusing on consumer receptivity to ads on TV, smartphones, laptops and tablets. 

This short video highlights findings from Hong Kong, which leads the world in multiscreen use. 

Video: 1:53

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