Uncertainty is becoming a way of life for media owners suggests Ben Hughes, deputy CEO and chief commercial officer of business daily the Financial Times, sharing his outlook for 2014 in an interview with Media Business Asia editor Mike Savage.
Some quarters are looking better than others for the FT, Hughes observes. A few key categories that had held back are starting to loosen their pursestrings.
Nonetheless, deals are coming in later these days, and media owners must adjust to this new reality.
“The advertising agencies try to get better prices,” Hughes observes.
“I don’t blame then for wanting or trying to do that. It’s a perfectly normal way to behave in this particular market.”
Video: 2:28 mins